Over the years, the drinking habits of consumers have changed. Their choices and dislikes also vary now from a few years back. So, the manufacturers also need to take some newer things into consideration.
As per a study conducted by Melvin Brewing, consumers have become more specific about their demand when it comes to alcoholic beverages. Just like any other drinking or food items, they are also becoming very particular about what they want.
Here, in this article, we will discuss how consumer drinking habits are changing over the years. I will represent some analytical facts that will help you understand this change.
Several studies show that the youngest group of people are more into drinking alcohol in the last few years. But when it comes to people aged between 42 years to 60 years, the baseline of their drinking habit did not change during the follow-up of the last 11 years.
Consumer research of FMCG Gurus shows that the occasions of beer consumption are becoming more relaxed. As per the consumer insight, 52% of global consumers prefer drinking beer when they are having a meal.
75% of consumers also highlighted the fact that they drink beer at their own home or someone else’s home. That implies the indoor consumption of beer. On the other hand, only 45% of consumers stated that they drink beer outside the home.
This research also tells that consumers are adopting a far more responsible approach to their drinking habits and also preferring a moderate level of drinking. When it comes to the type of beer, around 73% prefer Lager. Only 13% go for non-alcoholic beer, while only 16% prefer low-carb beers.
FMCG Gurus Consumer Insights state that beer drinkers are going for moderate consumption. 44% of global consumers have stated that in the last 12 months, they have reduced their consumption. The main reason behind this is financial and health issues.
The Global Beer Survey, 2020, conducted by FMCG Gurus, states that 57% of consumers have reduced their beer intake due to financial reasons, and on the other hand, 59% pointed out the reason for health. They often ask themselves, “Do I drink too much?”
Consumers of all ages are becoming more concerned about their health and want to maintain a good quality of life. Consumer research shows that 25% of consumers believe that beer-drinking habits will affect their overall health.
While 62% of global consumers are mostly concerned about weight gain, this concern regarding their weight made them calculate the calorie amount they are taking. 29% of consumers also calculate the calorie during the time of drinking.
The research of FMCG Gurus also tells that consumers are giving an indication that in the beer, they want to see functional claims. 51% of global consumers are interested in high protein claims. On the other hand, 40% of consumers prefer probiotics.
When it comes to functional claims, an attitude and behavior gap is present. At the same time, for beers positioned around those functional ingredients, all those global consumers, who are keen on such products, are presently not making conscious efforts in order to seek out such products.
At the time of buying beer, natural claims are also considered crucial. The consumer insight of FMCG Gurus reports that for Lager, 61% of global consumers consider natural claims really appealing.
So, we can witness that the ingredients are also playing a vital role in deciding the drinking habits of global consumers. However, not all consumers are concerned the same way. But the fact is, with the passing years, consumers are becoming more and more concerned about it.
So, this is all about how consumer drinking habits are changing over the years. All these drinking habits are making the manufacturers also think about their products, and as per all of that, they are improvising or planning to improvise the current products that are circulating in the global market.