With many people hungry for travel after an unconventional year, now is a fantastic time to begin a travel blog. If you’ve always wanted to share your adventures or promote fantastic destinations or methods of travel, there are several ways you can increase your odds of having a successful, high-traffic blog. In offering your readers value and a grand adventure, you’ll be well on your way to building a platform that travelers will rely on and return to.
1. Share your personal experiences.
The best way to grab readers’ attention is to start by sharing your personal experiences with travel. As you open your blog, consider writing about the types of travel you’ve done and enjoy. This will set a tone for the adventures you’ll take readers on and help you find your niche audience. Whether it’s that time you got lost at Acadia National Park or the year you spent traveling across North America to reach Bar Harbor, Maine, sharing your personal travel experiences will help readers connect to you.
2. Offer value through discounts and more.
While sharing your own experiences will be a great way to help readers connect to you and your travel style, your blog will be more successful if you offer readers value. Consider promoting giveaways, promo codes, and discount offers to keep your readers coming back.
For example, in posting about places like Travelin’ Coupons, you’ll be not only networking but helping readers to make their own travels more affordable. As your blog grows, you may even be able to get sponsorship from many places in this fast-paced industry. When considering which companies to promote, start by seeing who has affiliate programs and you’ll be well on your way to making your blog a source of passive income, too.
3. Offer Reviews
Blog readers look to their favorite bloggers to know where to spend and where to save. Offer reviews on your blogs. Whether you’re reviewing a specific campground through the National Park Service or the latest in packing cubes and luggage, you’ll be giving them more value by posting honest and regular reviews.
When reviewing products, be sure to include links so that readers can easily find your favorites. As an influencer, your ability to steer them in the right direction will increase your odds of repeat readers and a better brand reputation.
4. Be honest about troubles and expenses on the road.
Some bloggers make the mistake of making every adventure or experience look perfect. You can stand out by making your blog more real. Don’t be afraid to talk about the mistakes you make on your adventures.
Whether it’s that time you left a suitcase in an international airport or the year you lost your passport, readers want to know how to save themselves from some of the things that can go wrong on the road. Consider putting a “lessons learned” section on your blog or at least being honest with readers about destinations and plans that went wrong.
5. Build a network for cross-promotional marketing.
Cross-promotion is a powerful tool. In the same way that you’ll want to put energy into researching Google keywords to increase blog traffic, you’ll need to invest energy into getting to know other bloggers in your area of interest. Join Facebook groups and other online networks where you can collaborate with other bloggers on joint projects. In working with other bloggers, you’ll have the ability to share readers and bounce ideas off one another. Tell your readers how they can connect, too.
In the end, the internet can’t have enough original and creative content. Never before has there been a better time to start a blog offering value to readers on something you’re passionate about. Happy creating and traveling to you. Don’t forget to post those pictures! The right destination shots will do half the work for you.