Your business needs to have a unique identity to create an impact on the customers, so they remember you and buy from you. Promotional items go a long way in building your brand’s presence in the real world.
If you’ve got your digital marketing efforts in check or want to focus on offline marketing, here are some promo products that will catch anyone’s eye and help your audience familiarise themselves with your brand.
T-shirts and Outerwear
Clothing makes you feel a sense of belonging but also allows you to stand out from the crowd. Your audience would do something if it has the cool factor or if it makes them look stylish.
Work with a creative team and design some fun t-shirts and jackets that you know your audience would love. You can work with the data you have on your customers; their demographics, interests, and dislikes will give you a huge head start.
Everyone uses stationery. Some even love collecting it. Notepads, pens, sticky pages, and pencils are daily objects that would always be of use and give their users a feeling of organisation and accomplishment.
Also, office goers and students usually use these stationery items, so plan your designs according to their preferences. You don’t have to go overboard with the visual elements. Keeping it simpler always works.
Masks and Sanitisers
Now, if you’re focusing on everyday items that you can’t live without, then masks and hand sanitisers are two of them. These items have entered your life with the whole pandemic situation and have become necessities.
If you want your brand to become a household name that your customers are familiar with and have become accustomed to, this is a great way to sneak into their regular lives.
Who doesn’t drink water? Water bottles are one of the simplest ways to promote your brand. It’s an essential item in every person’s bag that they carry everywhere. And it can become a strong weapon in your marketing arsenal.
Make sure to stay away from plastic bottles that send a negative message as they concern the environment. Use sustainable and high-grade material that lasts for a long time.
When a brand gives importance to the environment and follows sustainable practices, it is appreciated by the customers. It also sends a message that the brand cares about important issues and has a social responsibility.
Use eco-friendly materials to create products such as handbags and clothing. All of the above promotional items can be eco-friendly.
Useful technology devices such as pen drives are also popular among customers. Almost everyone needs a pen drive for storing valuable data, and the user can keep it for long due to its durability.
Pen drives are also shared between various individuals and act as an excellent promotional tool for your brand.
If you design products targeted towards your specific audience, make sure it looks exactly like something they would use. Ensure that all your promo products have a common theme, so they don’t look like random items without making sense. An organised collection will appeal to your audience.
All the customer data you obtained using online marketing tools will come into use at this point. Apply the information to your promotional techniques and add that touch of personalisation to make your customers remember you for a long time.
Before you do anything else, understand your objectives for this promotional strategy. When you know what the exact reasons are, you’ll be able to move forward with clear insight into building your brand identity.