Just as you would put thought into the gifts you buy for your friends and family, it’s crucial to do the same for clients and employees. In a professional sense, they’re just as important.
Of course, not everyone knows how to buy corporate gifts that make a lasting impression. However, you can put yourself on the path to success by following the tips below.
While you might treat retail customers to small trinket-like gifts to thank you for their custom, corporate gifting requires a different approach. B2B businesses form long-term relationships with their clients, and maintaining them can be crucial.
Rather than buying trinkets that aren’t always personal or thoughtful, think about more powerful gifts that represent the value of your relationship. Desk accessories, drinkware, bar and wine accessories, and gifts that complement their hobbies and passions are generally well-received.
Standard products from your local gift store are bound to be appreciated. However, you can go the extra mile for valued clients and employees by customizing your gifts. Alongside adding your business branding, you can also look at customization options for their own name or business name.
Explore printing and etching options to make your gift even more special. It’s worth being aware that personalization options like engraving don’t contribute to the $25 gifting limit for tax purposes.
Gifts are always appreciated, regardless of the time of year. Clients and employees can be pleasantly surprised when they’re being treated to something they weren’t expecting.
However, timing can be important when you work in a corporation often engaged in business deals. Gifting when negotiations and tenders are underway, or you’re working through a dispute can make your gifts look like bribes or bargaining chips. Your intentions may be pure, but it won’t necessarily look that way.
It’s especially important to be careful with your timing if you purchase corporate gifts online in advance. To be on the safe side, consider presenting your gifts at the end of a successful project or as a token of appreciation during the holiday season.
Businesses often get overloaded with gift baskets during the holiday season. They are standard corporate gifts that are easy to buy and have something for everyone. However, they can lack personality and effort. Your clients also won’t be able to differentiate between the gift basket you provided and one delivered by your competitor.
Be unique, and your company will stand out from the crowd. You might think of gifts you know will suit their personal interests, such as golfing accessories for the golfing CEO or customized confectionery for the sweet-toothed employee. These gift ideas are bound to be remembered for the thought you put into them.
The more effort you put into corporate gifts for your valued clients and employees, the more appreciated they will be. Beautiful wrapping paper, ribbons, and gift bags can enhance a gift and make it look far more special than it already is. You might even consider branded gift wrap as an extra special touch.
If you don’t have time to wrap a gift, outsource the task to a professional gift-wrapping service. That way, you can ensure that immaculate presentation is the first thing the recipients notice.
Making a lasting impression with corporate gifts can be challenging, especially when so many stock-standard gift options exist. Thankfully, if you explore the options above, your client and employee gifts should stand out for all the right reasons.