Many business owners believe that email marketing does not work; however, that’s a misconception. By neglecting email marketing, they are missing out on a tremendous market opportunity.
If people are not getting results from email marketing, it is definitely because they aren’t doing it effectively.
Before you start, you must know the basics.
Do you know the three types of emails? These are the marketing emails, operational emails, and transactional emails.
A marketing email consists of sales promotions, newsletters, press releases, etc., to people (e.g., prospects, clients) who wish to get updates from them.
Transactional emails include sales receipts, registration confirmation, invoices, etc., that are triggered by a customer’s action.
Operational emails are the ones that communicate essential information about your business to customers—for example, the maintenance plans, service unavailability, etc.
Now, let us head towards each step you need to take for an effective email marketing campaign.
The prime step towards conducting an effective email marketing campaign for mobile applications is building a prospect list.
How to do that? If you get stuck at this point, then here is a pro tip for you.
Try using the email lookup tool such as GetEmail.io, which incorporates machine learning and big data algorithms to find email addresses for free. They offer a freemium pack that lets you locate up to ten email addresses every month.
If you want to have effective email marketing, you must send the right emails at the right time to the right audience.
Email marketing fails for many mobile app businesses because they treat all audiences the same.
Hence, it would be best to segregate the audience appropriately and then carry out your email marketing campaign.
And by personalization, I don’t mean just mentioning your prospects’ names. You need to provide a personalized solution to a different segment of the audience.
It would be best if you kept your email marketing template layout very simple and professional.
Many advertisers often mistake simplicity with being substandard and complexity with high standards. However, that’s a misconception. The highly successful campaigns comprise of simple layout.
It makes no sense if you send dozens of emails without enticing your audience to take action.
A prominent call to action is an essential factor of a successful email marketing campaign. It is the trigger that’s required to turn a reader into a potential customer.
Your call to action could ask your prospects to subscribe to the newsletter, fill a survey form, make a prospect, etc.
As everybody has access to a mobile device now, you need to make sure that your email template layout is mobile-friendly to get a successful outcome.
Usually, some subscribers may wish to opt-out of your email list. If you make it difficult to unsubscribe from the list, you are going to annoy them. Besides that, your email list will lose its quality where you will have even the people who are no longer interested to hear from you.
When you conduct an email marketing campaign with effective tips, you are sure to achieve a great ROI.