It is something all business owners have known for centuries: The more you understand your customers, the easier it will be to sell them your products and your services. But how do you get such information? Thankfully, today, with the internet, it has become quite easy to do so. Here are a few tools you can use to understand your customers better.
- An Online Quiz: Fun yet Useful
There are no better ways to get information from your customers than through asking the questions directly. You can now do so, online, through surveys, but if you want to make the experience more fun and enjoyable for those answering them, you can choose to propose a quiz instead. And if you have no idea how this is done, then we suggest you try this. Quizzes are a way for people to relax themselves a few minutes, taking their mind away, from whatever task they have to do or complete, at a given moment. It comes in as a breath of fresh air, that they can benefit from, all the while providing you with great information. Of course, you need to know which questions to ask and in what form, otherwise the whole process won’t work.
- Google Analytics
If your website is not already connected to Google Analytics, then you have to solve this now. It is quite easy, as you only need to put a link on each page of your website, so that Google can find them. Once that is done, you will be able to discover everything you want, about the customers coming to your website. You will be provided with such information as your customers’ location (countries and cities), which pages they visit the most on your site and how long they stay. By looking into the page where they leave the website, you will be able to revisit the way it is built, so they do not end-up there too rapidly. Or you can simply remove that page, if at all possible. The data you are provided with, through Google Analytics, are really priceless. Make sure you study them regularly and adapt accordingly, immediately.
- Customer Service Form
All sales should come with a customer service form, to be filled right after the sale. Not only can you use this information to provide better quality products and services, but you will also be able to save customers, who would otherwise leave you, for good. If a bad comment comes in, react immediately by providing something that can make them like your company again.