Companies are constantly trying to get an edge over their competitors in the market. Whether it’s by cutting costs, increasing market share via reputation boost, or making their products more unique. As the human brain constantly brings up new ideas and innovations, it is not much of a surprise that even the smallest parts of a business have been modified to achieve the company’s objectives. This is where custom tape comes in and makes life easier for your company. Here’s how:
It Lowers Costs
Many believe that custom tape is expensive and raises the cost of the business overall. This, however, is untrue. Custom tape not only lowers costs but also provides other benefits for the company. Although custom tape indeed used to be more expensive, the advent of digital or 3D printing has made it more cost-efficient in today’s economy, and it can be easily purchased through an online store according to your needs.
The worry previously was that a rise in the costs would increase the prices of their products, hence attracting fewer customers than before. This is where digital printing enters and saves the day. Furthermore, as the tape will be made according to your instructions, adding your logo and brand name will lead to a boost in the advertisement of your business.
This will help in growing the business and hence help the company in reaching economies of scale. Economies of scale are known as the cost advantages a firm attains due to the large scale of its operations. So although it can sound like a risk for the company, it is in truth a big win.
How Is It Advantageous?
Apart from lowering your company’s costs, there are more advantages to switching to custom packing tape for your company. Not only is it more secure, but it also does a good job of advertising your brand, it can be inscribed with instructions, and so on. Let us take an in-depth look at these points to give you a better understanding.
One of the key sectors of any company is its marketing section. This section does everything in its power to make sure that customers find their product eye-catching and worth checking out. To achieve their goal, they put product and brand placement in every place possible, adding a unique design or feature to the products.
With custom tape, your parcel will be covered with a vibrant and attractive designed tape with your company’s name and logo on it. Not only does the tape stick well to the packages, but its branding now is also stuck in the brain of the customer. Hence, their willingness to check out your brands’ products is more likely.
This is a very efficient and cost-effective method of niche marketing that is unexpected and may give your firm a unique touch compared to the rest of your competitors and is a great way to advance your business.
Additional Security & Benefits
Custom packing tape, like all tape, can be used to cover the brown boxes so that the products inside do not drop out and break. It can also be made with a variety of materials such as PVC, Poly Pro, and water-activated paper. Usually, kraft paper and a coating of fiberglass are used to create and reinforce these tapes which makes them quite secure. Next comes security and recognizability.
As packages are shipped on a large scale, the chances of your products getting lost or delayed in this sea of brown boxes are significant. This is because most boxes just have a white label at best on top of the dull brown box.
Custom tape changes the game here by giving your package a completely different look, and hence everyone will be able to recognize it or at the very least it will catch their eyes and keep it in the minds of the shipping company workers. Hence, the chances of the product getting lost or mixed up will reduce drastically.
Instructions Can Be Visible
As mentioned previously, you can inscribe whatever you wish on your customized tape. This means that you can include instructions as well, such as a cautionary warning that the product inside is fragile and should be handled with the utmost sense of care. This will help your package reach the customer without accidents and will play a big part in customer satisfaction.
Now you may be wondering, how can a mere tape be capable of theft prevention when it can be cut with regular scissors? The answer to that lies in the authenticity of the customized tape on the box. As the tape regularly used can be found anywhere, thieves can easily open the parcel, steal the product, and then tape it back up so that no one notices anything.
This is not the case for your custom tape as it will only be available to you and your company. This makes it easy to track any tempering, scaring people with malicious intent away from your packages.
Overall Improvement of Brand Image
Now as mentioned before, custom packing tape is usually made with kraft paper. This makes it so that the boxes are easily able to be recycled, reducing the external costs and environmental impact.
This will also lead to an improvement of the company’s brand image. Along with the niche branding on the tape and better customer reviews due to your package arriving on time, you can rest easy that your company is doing well in terms of marketing and advertisement.
If you are a business that is just starting, getting these types of advantages over your competitors gives you the edge in gaining more market share and customers. Of course, this alone won’t make your business successful, but it will give it a good boost. We hope that this article has proven helpful in deciding to switch and that your efforts bear fruitful results. Happy shipping!