Google Ads has emerged as the leading digital advertising platform. It generates 97% of the tech behemoth’s revenue.
Gone are the days of traditional advertising. Now every business wants to get more leads with the help of PPC advertising.
But unless you hire a PPC expert, your PPC campaign might be in trouble.
Why do we need a Google Ads specialist? Will the expense be justified? That is a query we face so often.
We tell you the reasons it makes sense and how it improves your chances of conversion.
Top 6 reasons to hire a Google Ads expert
Perform adequate research
You can’t just create any landing page and launch a PPC ad campaign.
There are several steps before that have to be completed perfectly for the marketing effort to bear fruit.
The first is research.
Advertising is driven by research. How do you know who to target the advertisement at?
It’s easy with something like baby diapers. You are targeting mommies and would-be mommies. But a product that does not have such a specific user group requires a huge amount of planning and prep work.
Every PPC campaign must kick off with some sort of market research. As a business owner, do you have the time to do a market survey (offline or online)?
Your hands are already busy with getting a website up and running, ensuring the supply chain is in place, looking after customers and handling complaints, worrying about unsold stock, and so forth.
It’s best if you leave the Google Ads research to someone who is an expert in the field. Let them provide you with the research underlying the campaign and work with that as the base.
Find the best keywords
PPC advertising is highly efficient.
It only shows the advertisement to the person with the right search intent. It is because the targeting is so highly focused that there is a large conversion.
To draw an analogy from war, traditional advertising is like carpet bombing. Enormous explosions everywhere with the hope that one of those explosions hits something valuable.
Digital marketing is more akin to a precision missile strike. Take out the bad actors with pinpointed accuracy.
But in the case of PPC marketing, you need exact keywords to do the same.
What are you looking for in keyword research?
- High volume—those searched with the maximum frequency
- Low cost—least bidding expenditure
- Low competition—the more obscure the lesser the price of bidding
Do you know whether to choose “leather boots” or “knee-high boots” to get more click-throughs?
Only a certified Google Ads expert can perform this task perfectly.
Putting together a list of effective keywords requires a lot of time and experience.
Therefore, let a specialist do his job while you attend to the tasks in which you have expertise.
Select the campaign type
There are many channels through which Google AdWords reaches users.
- Search Ad Campaigns—Google Ads places text ads on search pages. They have a tiny sign saying Ad next to them but otherwise, look the same as a search result. Text ads are at the top or bottom of a search page.
- Responsive Search Ads—RSA allows you to enter multiple headlines and descriptions and Google mixes and matches them to create the most effective ad for a user.
- Google Display Network – Google Display Network is separate from the search network. When you use it, the advertisement will appear as banner ads on websites. GDN currently spans 2 million sites.
- YouTube Ads—YouTube receives 5 billion views per day. A video ad runs before or during the video clip.
- App Ads—Google Ads also allows you to place in-app advertising much in the same way as Google Display Network allows banner ads.
Which of these is perfect for you? Do you need a mix?
Run an ad on one platform and then on another. Find which converts more.
Each of these platforms has its own peculiarities and needs an optimized keyword list. Only someone with a lot of expertise can deliver.
Keeping up with changes
Google is a tech company. Its parent company Alphabet is the biggest tech titan on the planet.
Nothing remains the same in the Google AdWords ecosystem for long. Minor tweaks and major updates are happening all the time.
Changes might happen to the technique of placing ads, the Google Ads interface, or a more general update of the Google search engine that upsets an old campaign.
Do you keep in touch with the digital marketing community? Probably not. Do you peruse the weekly newsletters that Google sends? Unlikely.
How many times have you used Moz and Google Keyword Planner before? Never?
Then how is it possible for you to set up a successful advertising campaign in the hope that it will generate tons of leads?
Many businesses prefer to run an A/B test on landing pages and keywords. Can you handle it without dedicated help from someone who knows?
Hand it to an expert and they will make it happen with no delay.
Less cost over time
To prove us wrong, you could probably spend a few weeks studying all about advertising. Maybe take a course from an online university.
Read free PDFs that are found in plenty with names such as “Generate 5XRoI from your site in 6 months”.
But are you making good use of your time?
Division of labor always works out cheaper.
We all know how to use a hammer and drive a nail into the wood. Do we build our home or employ certified and capable workmen who have spent their whole life learning how to build houses?
Do you see the logic we are putting forth?
Save a dime today and you would be poorer by a dollar tomorrow.
Over a few months, an expert would be able to deliver conversions, find the nuances of the demographic you are targeting, and have done several sets of A/B testing.
The result? You actually get 5XRoI from your site in 6 months instead of a badly written PDF that promises the same.
Interpret the metrics
Google Ads yields rich metrics.
- Impressions—How many times your ad has been viewed?
- Clicks—How many times was the ad clicked (impressions transferred to website visit)
- Cost—What is your average cost per click over a month, quarter, and year
- Conversion tracking—How many became paid customers? What did they buy? Did $3000 on ad expenses yield enough to justify the expenses?
- Click through rate—How often do viewers click?
There is more
- Return on Ad Spend (ROAS)
- Cost per Acquisition
- Total Conversion Value etc
You need to know the context and understand what they mean. A Google AdWords expert would gladly prepare a monthly report and explain the contents.
Find the best AdWords expert and start now
There is not a moment to spare.
While you are hemming and hawing over whether to hire a PPC expert or not, your competition has already begun the process.
Any delay means lost customers and lower revenue.
Do not hesitate and hire an AdWords expert as soon as possible.