Cannabidiol, or CBD, has been on a popularity high since the passage of the 2018 Farm Bill legalized the cultivation of industrial hemp. CBD is one of many compounds found in both cannabis and hemp plants and is said to have therapeutic and health benefits. CBD oil is one of the most popular CBD products in the marketplace, but it’s commonly found in tinctures, edibles, topicals, supplements, in addition to the oils.
The U.S. market for cannabidiol is expected to hit $20 billion in revenue by 2024, encouraging many entrepreneurs to dip their toes in the business. The ever-evolving legal landscape does present challenges to the CBD industry, but if you have the patience, it can be a rewarding opportunity. As a budding entrepreneur in the cannabidiol realm, you must have a sound understanding of cannabinoids and CBD products.
What is CBD?
Cannabidiol (CBD) and THC are active compounds found in the cannabis plant. Non-psychoactive CBD has several of the same health benefits as the psychoactive THC. Some CBD products contain 0.3 percent THC or less, but, in general, it comes with health benefits without the associated high feeling.
Research has found that CBD products could be effective in the treatment of certain mental health issues such as anxiety disorders, post-traumatic stress disorder, addiction, and schizophrenia. It’s also shown promise in the treatment of physical conditions such as pain from arthritis and inflammation relief.
Full-Spectrum CBD vs. CBD isolate
There are two terms you need to be clear about, and those are full-spectrum CBD and CBD isolate. When the oil is extracted from the plant it contains other cannabinoids and terpenes, resulting in full-spectrum CBD. CBD isolate contains pure CBD. It’s thought that the effects of full-spectrum hemp extract are stronger thanks to the different compounds working together to create an “entourage effect”.
Common Forms of CBD products
Now that you know the difference between the full-spectrum and isolate versions of your product, you need to know what the most common forms of CBD are. Oils and tinctures can be consumed by placing a dosage under the tongue with a dropper. Topicals are applied to the skin and can help treat muscle and joint pain as well as skin conditions such as eczema and psoriasis. Capsules are used to treat seizure disorders such as epilepsy and digestive issues. Gummies are an affordable and discrete way to take an exact dosage. Vaping CBD oil is the fastest way to enjoy the effects of CBD, however, there is no clear evidence on the effects of smoke on the lungs.
One of the best practices you can have as an entrepreneur in the cannabidiol industry is to listen and learn about everything happening in the industry. Cannabis isn’t new but the industry is, and the rules and regulations are constantly changing. The best way to succeed as an entrepreneur is to educate yourself. Do some hands-on research by talking to people in the industry and learning as much as you can to become confident in your industry.
Joining the Cannabidiol Industry
The 2018 Farm Bill removed CBD from the federal Controlled Substances Act and DEA oversight. The FDA took over the governance of the hemp industry and CBD oil, which has put the whole industry in a gray area. Marketing that claims that CBD products have health benefits is a big no-no, and the FDA is against CBD-infused foods and beverages.
The approval of CBD-based epilepsy medication by the FDA hasn’t helped the legal landscape, since CBD is the main ingredient in an FDA-approved drug. You do need to adapt your business as laws and regulations change, but you don’t need to constantly update your marketing campaigns. The best way to market your CBD supplements is to leave any hint of supposed health benefits out of the equation.
Don’t be afraid that you don’t have the skills or experience to bring to the table. No matter what your current job is, figure out how to transition what you know into the CBD products industry. The cannabidiol arena needs medical professionals, lawyers, web designers, marketing pros, coders, and more. There’s no limit to what skills and expertise can contribute to the changing landscape. There are plenty of needs in the marketplace that you can meet and address, many of which don’t require you to have a green thumb.
The CBD industry may be an alternative industry, but that doesn’t mean you shouldn’t still present yourself as a polished and put-together entrepreneur. Womens jackets are the perfect touch to any seasonal outfit, from dressy jackets and blazers for work to chic denim jackets and coats. Chico’s women’s boutique has an extensive collection of women’s jackets and vests perfect for layering. You can shop best sellers such as water-resistant outwear and for a limited time enjoy free shipping on all U.S. orders. When you look good you feel more confident, and confidence goes a long way when starting in the CBD supplement industry.
It’s going to take a lot of patience to break into the hemp or CBD business. Federal laws change for no sensical reason, social networks are a gray-area when it comes to marketing campaigns and payment processing can be a headache. You have to be a quick thinker and good at taking new directions without warning. It won’t be easy at first, but eventually, you’ll learn to adjust and get creative. Be ready and able to go with the flow.
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Maintaining a Connection to Cannabis
You’re not obligated to be a CBD user to start a CBD dietary supplement brand, but it does help to have some connection to cannabis. It’s a little difficult to have a full understanding of your product, how to use it, what to expect, and why to use it if you have never tried it. Before you place your first wholesale order for CBD dietary supplements, you need to vet your supplier. Ask for samples that you can try before you buy.
Planet Earth CBD comes in a variety of affordable products such as gummies, capsules, and beneficial powders in both full-spectrum and isolate forms. Buying wholesale CBD products is a cost-effective way to maintain your inventory while developing a reliable brand known for a consistent CBD supplement. The CBD manufacture uses the best possible ingredients in their third-party tested hemp products and offers free shipping on all orders in the continental United States.
All of their hemp-derived CBD is manufactured in a U.S. Food and Drug Administration-registered, cGMP-compliant facility.
Hemp-derived CBD products are considered legal by the federal government, but illegal under some state laws, while the opposite is true of marijuana-derived CBD products. The best way to succeed at starting a CBD business is to have the patience to keep up with changes in laws and regulations and be able to change direction when needed.