When it comes to digital marketing, the first impression is the last. You have very limited time to build brand credibility as any potential customers come across your brand. Therefore, keeping an updated and well-maintained website is incredibly important. It is more likely to be the very first point where buyers will interact with your brand. If you are looking forward to a professional website that can generate leads, attract potential customers and win the competition, consider visiting website development consultants to ensure your website has the core elements that we have discussed below.
1 Clear Homepage
As we have mentioned above, a first impression has a significant contribution to your online business. Many visitors tend to come up with an opinion or response within seconds. Considering the visitors whether new or existing will land on your homepage before anywhere else, make sure it looks great. The accuracy and readability are two important elements. It should be a page responding to the key queries instantly such as who you are, what products or services you offer, and why you. Answer these questions as quickly as possible to keep the visitor engaged. Above all, remember simplicity is the key. Users don’t expect complex layouts and information. Make sure everything is clear and concise. An organized and clean homepage will leave visitors to explore more on your website.
2 Visual Design
Design is an inclusive term for all the visual elements on your website – color scheme, template, white space, logo, photos, graphical features, audio-visuals, and more. Consider a website theme that resonates with the brand vision. At the same time, using an intriguing color scheme and white space will make your website more visually appealing. Make sure everything has clarity and do not distract the consumer. Keep a consistent flow throughout your website.
Navigation is referred to as the GPS of your site. Navigation is available via buttons that direct your customers to the information, products, or services they want to search. It’s a smart approach to group relevant pages under the same niche which makes navigation more streamlined. Keep in mind if your website is difficult to understand or browse, users may leave the site within minutes.
Content is the king of SEO! Your website content should be unique, updated, and relevant. Focus on the content according to the interest of users and of course the search engines as well. It should be original and meaningful enough to be ranked high on search engines. Here’s what you can do!
- Web pages that rank better have more engaging photos and videos that are both interesting and informative.
- Make sure your content is easy to read. You can come up with clear headings, number listing, or bullet points for convenient readability. Keep sentences easy to read, clear, and to the point. You can even use bold and italics to emphasize important elements.
- Use high-quality and most relevant content. Google loves the updated and fresh content. The best approach to keep users informed with updated content is having a news or blog section. Learn how to build a content calendar to streamline the distribution process.
How about Blogging?
It is certainly one of the best tricks to keep the readers engaged. Considering the interest of users, you can choose topics that can better resonate with them and influence their buying decision. It will definitely help you with more conversion rate. By using relevant keywords in the content, it will drive more traffic to your site. Users are more likely to find your business online by using the related keywords. Blogging is a wide spectrum that has the potential of attracting a massive range of audiences. Finally, you can use social media platforms to promote your blogs. Many users may want to further share your content on their social profiles eventually driving more traffic to your site.
5 Mobile Responsive
It is no surprise that millions of people use their mobile devices for browsing purposes instead of traditional desktop computers. Therefore, your website needs to operate on mobile phones and tablets as well. A responsive website is more mobile-friendly and looks professional and nice through multiple devices and screen sizes.
6 Product Catalog Proficiencies
Remember complicated products can have thousands or millions of configurations. That being said, it’s important to have configuration technologies available on your site allowing users to precisely communicate their needs. Product configurations help consumers to purchase the products they need. Also, it engages suppliers in a better way.
7 Call to Action
You might have heard about the call to action before. Well, it is referred to as the set of words that encourage visitors to make an immediate decision based on your call to action. There is no one solution or strategy for an effective call to action. All you can do is keep on testing various CTAs to figure out which ones work the best for your site and the users. Make sure you are using actionable words without actually annoying customers.
8 Contact Us Page
At the end of the day, you want any potential customers to get in touch with you. Make it convenient for them by designing contact us page that provides every possible way to reach you out. It should include a contact form, email address, mailing address, and contact number. You can also include the contact us page link in the navigation menu to help visitors quickly access it.
There are multiple aspects involved in a successful website that meet your corporate goals. While there are hundreds of components, a few ones should not be overlooked. From website theme or layout to content creation & management, a lot of things go in a professional site. While you are investing so many things in a site, remember this investment is worth it in the long run. From building your website credibility to driving traffic to a centralized location and generating ROI, it has a lot to offer. When we talk about web development, you will come across a common question whether to choose Wix or WordPress. Make sure you are familiar with the differences to make an informed decision.