In the current year, it has been found that a US adult has spent up to 30 minutes in a messaging application. Among all other messaging applications, Facebook and Messenger have been greatly used. These two applications have been installed and reinstalled quite many times have been rigorously used.
Mobile messaging applications are not new to us, they have been discovered almost as soon as internet connection became available on phones. But due to busy lives and not adapting to the digitalization wholeheartedly, many were not using messaging applications in the past few years. When the COVID-19 set in the whole world went into turmoil, most of the brands and companies switched on to online work completely. Some companies have decided to go on with the virtual workstation for the immediate future.
Survey reports say that the increase in the number of users has been significant during the pandemic times. Unknowingly people had to switch on to various gadgets like android phones, laptops, iMac, etc. Using mobile phones or messaging applications has helped the offices to run smoothly post the pandemic. The messaging applications have played the role of alternatives for conversation mode. It has been found that employees all over the world have used the virtual mode of conversation at least 50% more than usual times.
It would be wrong if I say that the shift to the digital world happened only because of the pandemic, it had started to make the shift in the past few years, but the pandemic has given a push towards digital use. It was noticed that even before the pandemic happened the use of the messaging applications was pretty much sound. The gradual shift from text messages to the messaging applications started happening at least 3-4 years ago. The latest news says that various applications like Facebook, Messenger, Apple iMessage can be used for communication.
Messaging App Vs. Social Media
Earlier, the businesses and the companies used to share their social media handle on their official website to help their customers get in touch with them. But over time, Whatsaap was earlier used for personal purposes later on it was integrated for business purposes.
There are various advantages of using the messaging application than using the social media platform. Here, we will discuss with you the advantages of messaging applications.
If you have ever tried to reach out to any company’s customer service through their social media handle, then you must know how it works. As soon as you click on the social media icon on the website, then you are redirected to the social media page of the brand, and then you can click on the messaging option of the social media page. One the contrary, if you find the messaging application handle on the website and you click on it, then you will directly be able to talk to any of the representatives of the organization.
This kind of approach towards your customer will also help them to rely on you, and a business owner, it would be easier for you to understand the choice and the requirements of your customers.
Social media platforms are open to all, anyone can see your message using the company’s id, but in messaging applications, that does not happen. Only a particular person is given the charge of everything and every message that is received in the messaging application. Although personally, social media is more helpful than messaging applications because, through social media, you can also connect to long lost friends. The messaging applications do not allow this facility. It only allows you to connect to one who has your messaging app’s contact number.
Messaging apps with end-to-end encryption offer data protection so secure that you can discuss any type of customer service issue with no worries.
There are various messaging applications, and it is high time now; if you are still not aware of the messaging applications, then you must try them out now. There are some new messaging applications, and one of the newly launched applications is Telegram, but nevertheless, WhatsApp is one of the most popular messaging applications.