In today’s world, the power of UX cannot be underestimated. But what is UX and why is it so important? Find out why the phrase ‘UX’ is so popular nowadays and how your business can benefit from it below.
What Is UX?
UX, short for user experience, is the overall feeling and experience that a person receives when using a particular system. This can be a website, an app, or other kinds of software that people use.
Why Is It So Important?
UX is used everywhere. Whether you have a website you want your visitors to enjoy being on, or have software you want people to buy, having a good UX is crucial.
Take a look at some more reasons why they are so important here:
Helps improve the user experience
When users stumble across your landing page, you want to capture their attention quickly. A good UX design will achieve exactly that. The same goes for users that are interested in mobile apps, computer software, and more.
If the necessary information is hard to find due to poor navigation or visuals then the overall user experience will suffer, which can result in individuals going to a competitor instead.
Increase Customer retention
The happier users are when interacting with your website/app the more likely they are to stick around. This is extremely vital considering customer retention is between 5 to 25 times cheaper than finding new customers.
Using a UX design that has been tested will play a significant role in offering customers what they want without causing them to become frustrated.
Identifies bugs early on
When UX is done right, bugs can be found and dealt with. However, if this was not the case these problems could cause a major headache down the line, and end up costing you a lot of money to fix them.
Improves SEO Rankings
Google always promotes websites with a great UX over those with a bad one. Think about it. If you have a bad UX on your website, viewers are going to constantly leave the website straight away in search of one with a better UX, and the lower the bounce rate, the lower the chance of Google ranking you highly.
Helps to Increase Revenue
The vast majority of people judge whether a website is worth their time or not based on how it looks and how easy it is to use. A UX-friendly website is more likely to increase conversions and gain revenue.
However, simple, easy-to-read content and clear CTAs are also important in gaining website conversions. Whether you are writing them yourself or hiring a copywriting agency to do it, it’s all an important part of increasing revenue through UX design.
Utilize These Great UX Design Tips
UX design has so many advantages, so if you are wanting to increase customer retention, identify bugs early on, and more, it will be a good idea to get started on improving your UX.
Every business wants to leave a lasting impression on its customers, and with great UX, you can do just that.