Are you looking to launch a startup? Well, setting your product apart in the market is perhaps the most challenging part of the journey. And it gets harder if you’re in a competitive domain with big brands offering similar products.
Did you know that packaging can be as critical as the product itself? And more than 72% of Americans rely on package design to make their buying decisions. It means you can’t undermine the power of product packaging, right?
Beyond being a way to transport and preserve goods, it’s a tool that can make or break your sales. You’ve surely got some valid reasons to prioritize your product packaging game, even as a startup. Let’s explain why it matters a lot!
Gets attention for your product and brand
Getting attention is the key to a smooth launch for your startup. You’ve got to invest in a great packaging design for it. A good one makes the best first impression on buyers as they interact with the product only after unboxing it.
If the package is boring, why would anyone even bother to pick it up? However, something bold, unique, and interesting definitely gets noticed. It’s half the battle won for your new brand!
Serves as a marketing tool
You’ve got to have a robust marketing plan to boost your startup, right? Think of ads, online promotions, and event participation to get started. But you can pack an extra punch to your strategy by leveraging packaging as a marketing tool.
A well-designed one can communicate the benefits of your product and create an emotional connection with your customers. What else do you want, boss?
Influences purchase decisions
The numbers say it all, seven out of ten buyers pick a product off the shelf because of impressive packaging. Your product may be the best in the market but don’t expect it to go anywhere if the package doesn’t resonate with your target audience.
So if you are a cannabis brand, look for weed pouches that promise to keep the aromas and flavors intact. These factors matter the most to buyers when it comes to a purchase decision. Reusability, sustainability, and child-proofing are other things they pay attention to.
Affects brand perception
Since packaging is often the first interaction buyers have with your brand, it can drive their perception. Anything that looks cheap or poorly designed is a surefire turn-off, as customers see your brand and product the same way.
Conversely, premium and high-end packaging enhance your brand perception. How would you want consumers to see your startup? Replicate the mindset into the look and feel of your product!
Creates brand loyalty
Winning customer loyalty is a gradual process, so you cannot expect it overnight for your startup. But creating a memorable unboxing experience for your customers is the first step toward building brand loyalty.
The effort is worthwhile because it makes people stick with your startup and recommend it by word of mouth.
Wrapping up product packaging is one thing you shouldn’t take frivolously. A shabby one can keep even the best products and brands out of sight. Get creative and show off your startup’s personality with the best packaging for your offerings. It’s an easy secret to success!