According to a research conducted by Wyzowl, a staggering 63% of businesses have added corporate videos in their marketing arsenal. In addition, another 82% of respondents also believe videos are integral in their overall marketing strategy.
While many businesses can attest video marketing is one of the best additions to their marketing toolbox, others are also on the fence if it is truly worth investing in. If truth be told, the answer is a resounding YES!
Video marketing is one of the most profitable and most versatile digital marketing tools available. But that’s not all. Below are other peerless benefits only video marketing can offer:
Videos can help boost conversions and sales
If you want to generate massive returns, video marketing can be your most helpful ally. In fact, a product video that’s added on your landing page can increase your conversions by as much as 80%! If you have not tried it before, you might feel a little confused at first. However, there are plenty of resources and dedicated agencies to enhance the video marketing strategy for brands. Some of them have taken even a step further, and now they are talking about story marketing. By telling real and meaningful stories, you can make your customers feel the right way about your brand.
Videos are also effective for those who want to generate more sales. Some studies show that at least 74% of users that watched explainer videos eventually bought the product. Knowing your product will allow you to develop a good marketing strategy. There’s a two-sided relationship between knowing what you have and knowing what to offer to your customers to address their needs. From that point on, working on a professional brand video should be the following step. Handled alongside an experienced team, this will deliver profitable results.
If we examine things closely, the power of videos is not really surprising. Since vision is the most dominant sense, the majority of information that’s transmitted to the brain is visual. So if images can boost engagement significantly, imagine what videos can do!
Google loves videos
Videos can help warrant visitors will stay longer on your site. The longer they stay on your site, the more you are able to establish trust and credibility. It also signals search engine giants like Google that your site provides high-quality content.
Here’s another interesting statistic: websites are 53 times more likely to show up on top of the searches if there’s a video embedded on the site. Since Google also owns YouTube, videos that are posted there can also affect search engine rankings dramatically.
In line with this, make sure videos that you post on YouTube are SEO-optimised. Start by ensuring your videos have meaty descriptions and catchy titles. It would also be a good idea to provide a link in the video description that points back to your site.
A link that points back to your site can give customers guidance on the step they need to do next. To encourage customers to do more, it would also be a good idea to look into interactive videos.
Videos can help encourage social shares
Statistics indicate that in 2015, 60% of social marketers used video content. To date, at least 73% of the respondents are planning to incorporate videos in their marketing toolbox.
When it comes to social media, it is important to know that people are more likely to share emotions as opposed to facts. In fact, 76% of users revealed they shared videos they find entertaining with their friends.
With that in mind, consider making fun and entertaining videos to enhance social shares and engagements.
Videos can be used to explain everything
If you are considering launching new products or services, producing a video to show how it works is recommended. Consider this: 98% of users revealed they watched explainer videos to learn more about a specific service or product. This is the reason why 45% of brands place animation or explainer videos on their homepages strategically.
At least 83% of brands also reported that explainer videos have dramatically helped their campaigns. For brands who want to explain a complicated concept, it would be a good idea to create animation videos. Animation videos are considered very effective when it comes to bringing concepts to life.
What makes animation videos even more amazing is they offer the perfect mix of simplicity, entertainment, and nostalgia.
Over to You
Video marketing is widely popular and with good reason. If we take into account all the amazing and peerless benefits they offer, it’s popularity is not really surprising. If you haven’t yet, consider now the best time to invest in video marketing.