Choosing an SEO platform from all of the options available across the wider internet can be daunting. When you’re comparing various features and choices, it can be difficult to determine what’s the right fit for your business. Do you choose a cheaper agency that’s more cost-efficient but lacking in features? Or do you opt for a feature-rich organization that may rack up a larger bill?
When you’re trying to find the right SEO platform, you need to weigh the costs against your potential ROI. Here’s how to find the features you need and a platform worth your money.
Avoid single-feature platforms.
While there’s nothing wrong with piecemeal services, this approach to SEO won’t truly benefit your business. On top of that, if you’re paying several different agencies for a more piecemeal approach, costs are going to add up much more quickly than you’d probably like. While some single-feature platforms are able to brand themselves as experts in different facets of marketing like link graphics or linking opportunities, you’re going to want to find a service that covers multiple bases.
Take LinkGraph, for instance. The brand, found at linkgraph.io, specializes in high-quality content creation. However, this isn’t the service’s only strength. The outfit is adept at handling backlinks, webpage optimization, content development, and keyword research. On top of that, LinkGraph offers a wide variety of helpful SEO tools to track the performance of each of your campaigns. From a domain authority comparison page to a content optimization tool, the brand may have specific specialties but showcases mastery in several niches.
Look at track records.
Before you sign a contract or hire an agency, you need to ensure that you’re likely to see results. Keep this in mind, though: There are no guarantees in SEO. On top of that, SEO can take a long time to work. However, it’s the most surefire way to develop a strong lead generation stream and sales funnel. With that in mind, ask an agency or service to see examples of past work. This may take several forms. For instance, a content creation service may show off some of their best work and placements. A holistic SEO agency may offer a few case studies or whitepapers on campaign performance. A backlink specialist could display a portfolio of strong website placements that exemplify their ability to secure quality links.
If a brand is unable to provide hard examples of their successes, it’s probably not a good fit. Especially if the service charges a premium, you need to find ways to ensure that your money is well-spent. Say you’re looking to rank a new domain called academia.edu. For your niche, you’re going to want to find an agency with a track record of success in the academic industry.
Weigh pricing against value.
For certain businesses, SEO needs will be more costly than others. If you’re trying to rank for the phrase “whitehead removal,” for example, you’re going to face some stiff competition from top beauty brands. As such, your base costs may increase. However, for more niche brands and industries, you shouldn’t face a large amount of resistance in the search engine rankings. While you may think that paying top dollar ensures that you’re getting solid results, it isn’t always so. If you’re not seeing a solid ROI, you may need to look elsewhere. Luckily, calculating your ROI is easy. You’re going to want to take the ratio of base costs against the value of leads generated and turn that into a percentage.
Some SEO services are more worthy of your investment than others. Find one that meets your needs, whether that’s link graphics, content, or optimization, and weigh the agency’s services against the value they provide. It’ll help you make a smarter decision.