What is Cold Email Marketing? If you’ve been searching for cost-effective ways to market your business and its products and services and have stumbled across the concept of cold emails you’ve definitely come to the right place. Simply continue reading to discover an invaluable guide to cold email marketing and how you can learn to use cold email marketing strategies to your business’s advantage.
What is Cold Email Marketing?
A cold email is essentially an email that is sent to a recipient without their expressed permission. As a business owner, if you’re interested in using cold emails to increase your business’ potential audience, you’ll have to experiment with sending emails to individuals who you don’t know. Who fit your business’s target audience and are likely to find your business and its products and services interesting. For example, you may want to pay to have access to a list of emails for individuals who are the right age to be interested in your business’ products. It may help to think of cold emails as the modern-day equivalent of cold phone calls.
Are cold emails legal?
If you were worried that the practice of sending out cold emails could be illegal in the United States, the great news is that cold email marketing is actually legal in the United States and in most countries around the world. So you won’t get into any trouble by experimenting with cold email marketing as a cost-effective marketing technique. Just keep in mind that you need to be transparent when you send out your emails and that you must be able to provide your potential new customers with a business name and business address. Also ensure that potential new leads also have a clear option to unsubscribe from your business’ emails. As it is illegal to send cold emails from which individuals can’t unsubscribe from.
Remember that your subject lines should be warm and inviting:
While you may be tempted to write professional subject lines, you’ll actually increase your sales if you ensure that your subject lines are personal, warm, and inviting. So don’t be afraid to use informal, friendly language in your subject lines. You can even opt to use readers’ first names in your subject lines or to use eye-catching emojis in your marketing emails’ subject lines.
Make sure that the last paragraph of your cold emails makes a clear request:
One way to send effective marketing emails is to ensure that the last paragraph of your cold emails makes a clear request. As if you make a strong call to action, your readers are far more likely to choose to visit your website and to find out more information about making their first online purchase with your business. While opening paragraphs are certainly important, so are your closing paragraphs.
So if you want to start using cold emails in order to effectively market your business, hopefully, you now understand how cold emails work and why they are so effective and should be used as part of your overall marketing plan.