Social media goes far beyond Facebook, Twitter or any other similar social networking site. It’s about making connections with people as well as developing Social media permits us to make connections faster in addition to over greater distances. However, there is power in social media to bring us in closer contact with our neighbours as well. One of the ways that social media can facilitate face-to-face relationships is with a Tweetup.
A wide variety
Tweetups come in all shapes and sizes – from the quickly arranged to the highly organised. Some tweetups are merely an informal occasion for a group of people who “follow” each other on the social media platform to meet in real life.
Other tweetups are larger, more formal social networking or charity events. Attendance at these events can be challenging in order to predict – unfortunately this is the way of the Internet. If you’re the average Joe Twitter user, you may expect six of your followers to arrive at your tweetup, and, in their place, 20 do. Twitterers have a tendency to invite friends who aren’t your followers and who may not even know what the social network is.
Not to be confused with a hashtag chat
The term ‘hashtag chat;, which is often called a tweet chat or Twitter party, refers to the collective usage of a specific hashtag within a particular time. The goal of a hashtag chat is usually promoting an event or moving a cause forward.
A hashtag chat doesn’t just occur at one time. Typically, it happens weekly or every two weeks, as decided by all users involved. By making use of one hashtag as a group, the fans are able to create a topic which trends and spread the message at a quicker rate to a much, much broader audience.
Often, the hashtag chat doesn’t really have a short-term goal in mind. It’s just there to just share interests with like-minded people.
The benefits of a tweetup
The fantastic thing about a tweetup is that it doesn’t need to involve a celebrity. The key element to an effective Tweetup is having something which people are interested in. There are three major benefits that your business will get from a Tweetup:
- Thought Leadership
This is when people recognise you as a leader in addition to an influencer of opinion.
By getting people together around a common interest, you assist them with getting to know each other better. The most significant aspect of any networking event is the conversations in addition to the relationships which develop.
The person who organises a Tweetup is recognised as a leader in addition to an expert.
Other benefits of hosting a Tweetup include:
- Deeper relationships
- New testimonials
- Media exposure
- Lead generation
- Increased sales
Social media has developed into an essential part of our cultural and digital marketing landscape. People are also largely social creatures who enjoy meeting new people in addition to making friends. Hosting a Tweetup allows you to collaborate with your customers in order to give them three highly significant benefits:
- They’re learning more regarding the common interest.
- Everyone has the ability to connect with new people as well as be social.
- Guests build a deeper relationship with you as well as your business.
Take your first stride today. Select a common interest and make use of Twitter in order to organise a Tweetup with 10 friends. This will give you a doable marketing project that has a safe audience which you can build on.