The eCommerce industry is growing rapidly over the past few years, and this trend doesn’t mean to stop. Last year the global eCommerce market reached $3.5 billion, which is over 14% of the total share of global retail sales. Experts predict that this year it will go up to $4.2 billion and grow to 16% of total retail sales.
The increase in online shopping has a lot to do with the increased number of eCommerce stores. Nowadays, people can buy anything online from grocery shopping to houses, and this trend will continue to increase, providing many more options for online shoppers to enjoy.
Many people want to get into this business just because it offers so many opportunities. However, the industry is getting over-populated with online retailers, and the only way to create a successful business is by following the latest eCommerce trends.
In this article, we will go through some of the eCommerce trends that are emerging in 2020.
AR Technology to Enhance Online Shopping
Providing the ultimate shopping experience is the main goal for many eCommerce store owners. With augmented reality, we can really push the limits of technology and provide a more informative and exciting way of shopping. Many eCommerce websites have already introduced AR into their shopping world, which will provide better visualization to customers who are trying to imagine the product in real life without owning one.
This trend will increase in popularity this year, and it will help you improve your customers. By using AR, people can try new shoes or furniture in their homes using only the camera of their device.
Voice Search Will Grow Rapidly
You’ve definitely noticed the voice-controlled devices trend in recent years. In fact, experts predict that 75% of all households in the U.S will own a smart speaker by 2025. Every new technology trend that is catching on has a far deeper impact than we usually think. With the extensive use of voice-controlled devices, people will change the way they search and purchase things online. This means that you need to optimize your store for voice search technology in order to unveil the untapped potential for your eCommerce business.
Use of Big Data in Creating Personalized Experiences
Personalization is crucial when it comes to online business nowadays. People want a more personalized shopping experience, which must be based on data. Big data has never been more important for businesses. However, some people might argue that personalizing shopping experience with the use of data is a double-edged sword just because it is raising concerns for customers about their privacy.
No matter the case, customers will still prefer to shop for products that they are interested in rather than showing something irrelevant.
More Video Content
Yes, video content still provokes the best response from customers, and it will continue to stay that way. In fact, the video has shown a 62% increase in conversion rates in the past year. People want to get more information about the product they want to purchase, and there is no better way than creating an engaging and informative video.
ChatBots Will Improve Customer Service
Customer service is essential when it comes to owning an eCommerce store. However, answering customer demands might sometimes be challenging, especially if you are new to this business and don’t have enough resources at your disposal. Fortunately, chatbots are here to help.
They will allow you to create an autonomous customer service that is able to communicate with clients and giving them personal attention instantly. Experts predict that more than 80% of all businesses will be using chatbots in 2020, and you should get on the same train before it is too late.
These are some of the best-emerging eCommerce trends you need to follow in order to stay competitive and create a successful online business. If you follow these tips you will be running faster than a horse on the Kentucky Derby ahead of your competition.
Remember, the eCommerce business is tough, so the key is to separate yourself from the competition and that is the only way to keep customers returning to your store.