Product labels can definitely impact how successful your products are; if you don’t have an appropriate label for your product, it doesn’t matter how good your product is – customers will pass it over and try something else. Even if you are already an established brand and have a customer following, it is still a good idea to pay attention to your product labels and make sure they go with the changing times while still remaining familiar and easily recognisable. But what really makes a good product label, anyway? How can you make sure that yours stands above the competition and gets noticed – and, more importantly, bought? Here are the most important aspects you should include and consider for any product label.
- An emphasis on quality
Even if you have the most amazing design for your label, the quality of it is of prime importance as well. The materials you choose for your label will matter because this will affect your customers’ overall impression of your product. Remember that your brand represents your company and what it is and what it can offer. If you have spent a lot of time developing your product, then you can spend a little bit of extra time making sure that your label showcases this as well.
- Keep the consistency
Branding is essential, as any marketing specialist will tell you. It follows, then, that one of your priorities is to solidify the identity of your brand. Think carefully about the message you send with your brand, and bring this to life with your product label. For instance, if you sell trendy and sleek products, then you wouldn’t want to use fonts or designs which have a rustic or country theme. Do the proper research on your competitors and target audience and design your label in such a way as to fit the expectations of your audience and trump your competitors. If you already have an existing colour scheme and brand font, then make use of this for your product label. With this, customers can easily recognise and identify with your product.
- Don’t forget your contact details
Customers who have a good experience using your product may want to provide you with feedback by visiting your website or contacting you. This is often a useful way to drive site traffic and engage with your customers. And even if your customers’ feedback isn’t as positive as you would like it to be, you still want to be aware of how you can improve your product. All that being said, don’t forget your contact details and information on your product label, as a contract labelling expert like Atwell Labellers will tell you. You want your customers to have a way to get in touch, especially if you are just starting out and are selling your product at a festival, convention, bazaar, and so on.
- Focus on package consistency
It is also important to focus on package consistency, which means making sure the packaging you choose is consistent with your brand and the kind of product you have. For instance, if you have organic food products, you may want to use environmentally-friendly packaging. When your brand and your packaging are a good match, this increases your product’s esteem in the eyes of your customers.