Every iconic label in the industry has its own impressive origin story, with many leading brands today starting with one unique vision. If you’re inspired to launch a fashion brand this year, we want to show you that it’s absolutely possible. Here are some of our top tips that will help you launch a fashion brand to compete with some of the biggest names in the business.
Understand your place in the market
Your first job is to identify a niche within the industry that you can exploit. When you’re just starting out, it can be tempting to keep your offer broad so as not to eliminate possibilities. But in reality, you need to hone in on your specialism and show people that you have an innovative solution to their needs. If you pitch yourself and your brand too broadly, you will struggle to attract clients from the outset.
Formulate a plan
You don’t need us to tell you that you need a business plan to take your brand from an idea to a reality. While developing a business plan can seem daunting, it’s fundamentally just a document that needs to include some of the key details about your ideas. You can refine it as you go and make changes here and there, so don’t be afraid to get your initial ideas down on paper as soon as you can.
Start designing for your audience
Now it’s time to think about your audience. Who is likely to buy the products you design, and how can you speak to them? No matter how brilliant your designs are, you need to know who you’re pitching to, or you will struggle to generate interest. With your audience in mind, you can start putting together some designs that will lead your initial collection.
Identify a manufacturer
Assuming that you’re not planning to take on all the production of your collection yourself, you’ll need to identify a manufacturer to partner with. It’s super important to establish an ethical supply chain between you and the source of your products, finding a reliable manufacturer to work with takes time and effort, so don’t rush.
Work on your pricing structure
Before getting started with production, you need to have a good idea about the price point of your brand. Are you striving for a brand that is exclusive and boutique? Or are you planning to head down the mass-production route and offer your clothing at budget prices? Either way, you need to establish your pricing structure so you can appropriately price your products for the intended market.
Bring everything together
As you take your first steps towards establishing your brand, you’ll quickly realise there’s so much to think about. The above steps are just some of the things you need to consider before launching, with everything from sales, production and logistics still to think about. This is precisely where Zedonk comes in. Zedonk is a specialist ERP software that has been specifically designed to meet the ever-changing needs of the fashion industry.
Zedonk helps you manage all aspects of your fashion brand, including product development, order and inventory management, and reporting, helping you keep on top of everything you need to make your business a success. Be sure to check out Zedonk for more information on the software that you can trust to take your fashion business to the next level.
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