Outdoor advertising is the cornerstone of an effective marketing strategy as it makes a brand visible and relatable. Not surprisingly, businesses continue to budget for it, regardless of the popularity of digital promotions. But outdoor advertising entails significant investment, so you must do it strategically. Moreover, you must find ways to set yourself apart in the competitive promotional landscape to impress the audience. Although it may seem like a massive effort, the exposure you get with this strategy is worthwhile. Let us share some surefire tips to make the most from your billboards and banners and ace the outdoor advertising game.
Opt for a high-traffic site
Choosing the apt site for your banner or billboard is the most crucial aspect of outdoor advertising. After all, your promotions should be visible where the potential buyers can see them. Experts recommend choosing a high-traffic site for your billboard, even if you have to pay more for it. Limited exposure only wastes your money, so skip the temptation to save money by opting for a less expensive option.
The main motive of an outdoor ad is to make your brand visible and serve valuable information quickly. It is best possible by sending a message your audience can absorb in a second or two. Keeping it simple with a short text is the best way to go. Skip duplicating information with text if the image is self-sufficient. Use big, bold, and readable fonts against contrasting background colors to get the audience’s attention.
Make them stand out
While simplicity is crucial, your billboards and banners should be attractive enough to stand out from the surroundings. Choose bright colors as they are enough to catch the eye of drivers and pedestrians passing by. You can go the extra mile with digital signage, spotlights, or a glow-in-the-dark feature. Going digital is specifically beneficial as you have a better chance of a greater attention span. But ensure using the right technology to make the ad visible regardless of the weather and time of the day.
Show rather than say
Creativity can set your outdoor ads apart, so think beyond the ordinary and show rather than say. Use high-quality and attractive images to get your message across to the audience. Although a flat billboard is standard, you can pick extraordinary ideas like using 3D and interactive designs. Animation is even better if you can budget for it. But remember to follow the “simplicity rule” as you play with creative ideas.
Play on powerful emotions
When it comes to creativity and visibility, nothing works better than playing on powerful emotions. Using ideas to create an emotional connection with the audience delivers a more personalized experience. They are more likely to remember and recall your product and brand the next time they go shopping for similar products. You can even build long-term relationships by establishing an emotional bond.
Finally, remember to check competitor billboards for creative inspiration and marketing ideas. The aim is to beat them and pull the crowds, so you have to get better with your ad ideas and designs.