These days, it’s only too easy to get lost in the crowd when promoting your brand. Then again, it’s also easy to stand out if you know how to do it. The basic principle to remember is that people want to connect with humans and they want to feel part of something. Building a community is a powerful step but so is making a free video online. Promo Editor is an easy-to-use online video editor that will allow you to make a video that’s both outstanding and professional-looking. That way, people will easily connect to who you are as well as who your brand is. They’ll then keep coming back for more.
Social media is helping create communities and brand personalities thanks to influencers and follower groups. It’s a good idea to tap into these trends to generate more brand awareness. Therefore, have a look at the following tips and tools to make a video that specifically promotes your brand and its personality:
- Free video online
- Tell a story for your brand
- Humanize your brand
- Let your customers speak
The first point to make is that videos are a powerful tool to connect to people on an emotional level. At the end of the day, personality is a blend of our values and behaviors and the best way to show them is in person, through an online video. Moreover, don’t worry because video creation isn’t about being perfect. On the contrary, people want to see the real you. Having said that, video editors exist for a reason. You can easily use your video editor tool to enhance any colors or remove the wrong contrasting shadows.
Stories are another useful tool to trigger emotions. You can even create characters with a video maker that can represent your brand and your values. Then again, you can also have you and your team explaining how things work and where it all started. Either way, you can still download your images into video templates which give you a baseline structure to work with. From there, you can use your online video editor to add any stickers, logos, and features that will further enhance your story.
Most of us don’t like being on video but it really is the best way to show who you are and what you stand for. People want to see the real stuff when they watch a free video online. They don’t want something that looks overly slick or too forced. Having said that, there’s nothing wrong with adding a filter or enhancing some colors when video editing so that you can make sure that you look great in your video clips.
Everyone loves a bit of anticipation. You can also leverage that ‘fear of missing out feeling that social media seems to create so well. So, for example, you can make a free video teaser about a new sale or an event that you’re organizing. Your video editor software will then be useful for adding features and music to create that curiosity and excitement.
A great way to build trust and credibility is to show people what you actually do. If you take them behind your closed doors, so to speak, then it tells people you have nothing to hide. In fact, you want them to be involved to experience the awesomeness of your process through your videos for free.
To create videos that go behind the scenes, you’ll have to look out for your lighting and composition though. Make sure you film as much as possible during daylight to create a natural look. Moreover, you should try to keep your subject matter along imaginary 9 box grid lines or their intersecting points. This will help you create the most appealing frames as proven by artists and photographers across the decades.
What better way to show who your brand is than by letting your customers have center stage? Not only will they be telling the truth about your product. They’ll also be showing people what kind of followers your brand brings together. Use your video editor to create video clips that are engaging such that people also want to join the community. From there, it’s much easier to get them over the line and turn them into paying customers.
Potential customers want to see who the real people are behind the brands they buy from. The more human you can be when you edit videos then the more likely you’ll engage with people and turn them into customers. Moreover, it’s great news that you can create videos that look awesome with a video editor in no time at all. You’ll also have fun adding any music and features to highlight your message. Have a go and see for yourself just how easy video editing can be.