Companies want to give back. They want to show competitors, clients, and potential clients how much they care about others. One way to achieve this is by hosting a charity event.
Of course, finding ideas for charity fundraising events can be a challenge. Companies want to ensure the event is successful and memorable, as it can benefit both parties involved. For the chosen charity, it offers a chance to showcase their work and receive donations from those in attendance. As for the company, it provides an excellent opportunity to showcase its generous side and how they aim to give back to others.
Are you preparing for a charity event? If so, keep reading to find out key points to consider that will help you plan a memorable event.
Establish A Budget
Knowing the budget is the most crucial aspect of planning and preparing for a company charity event. Understanding the funding will help to determine what is possible and what you cannot afford. A budget helps you narrow down venues and what entertainment you can afford. You will also be able to work out the cost for food and drinks.
Investing in a charity event will be expensive for the company hosting it. However, you will want to ensure that you can afford to cover the event’s costs without financially putting your company in an unfavorable place. Hence why establishing a budget is essential.
Choice Of Clothing
During the planning stages for the event, consider what your employees will wear. Whilst the event is for the chosen charity, it is an excellent way to promote the company subtly. If your employees are helping out during the event, ensuring that they are easy to spot by those in attendance is crucial.
If you have a company uniform, you could ask that all employees attending the event wear their uniforms. It will make them easier to spot and subtly remind guests which company is hosting the event. Those that do not have a company uniform might want to consider alternative options.
Consider investing in custom t-shirts, like the ones from Bolt Printing. They provide cheap t-shirt printing, meaning you can get a range of affordable custom t-shirts as soon as possible ready for your event. This will be a great way for you to promote the charity and fundraiser, as well as the business. Employees can wear these custom uniforms during the event to help make them easier to spot for those in need of assistance.
Know Your Target Audience
For a charity event to be successful, you will need attendees. Of course, you and your team will most likely be in attendance, along with the charity members for the event. However, who will you be inviting? Knowing the target audience will help you tremendously when planning the event. It will help you to determine the theme, style, and featured entertainment.
The chosen charity will also influence your target audience. If the charity appeals to a specific demographic, you might invite those who match this target audience. Also, when planning the event, will it be an invite-only event, or could anyone who wants to attend? Having this information can make decision-making a little easier.
Document The Event
When the day finally arrives, ensure that you have someone documenting everything. You might have invested in a videographer, photographer, or both to attend the event and capture moments. They could go around the event documenting interactions between guests, performances, or speeches given. These videos and photographs can be shared online,
Before the event, ensure that you have asked those in attendance for their permission for any images or videos of them to be shared online and as part of any marketing campaigns. The photographs and videos captured will make excellent marketing materials. It can be used in a newsletter highlighting the event’s success and shared on social media to show potential clients how much the company cares about giving back.
Ask For Feedback
After the event has ended, consider asking those who attended to share their thoughts and opinions on the occasion. If it was a success, you will likely receive plenty of positive responses from guests who praise the event. These responses could be used in marketing campaigns like photographs and videos to help promote the company.
If there were any issues at the event, you and your team could learn from these errors. When you next plan an event, you will look for ways to ensure the same mistakes are not repeated by putting plans in place to prevent them. This will show those that attended the previous event that you listened and valued their thoughts – something they will keep in mind.
As mentioned, hosting a fundraising event for a chosen charity has many benefits. If the event is successful, it could encourage you and your team to plan another for the same charity or a different one. Either way, make the most out of the big event and reap the rewards after the successful event.