Brand mascots have been around for decades, and people have grown up seeing and loving them. They are an integral part of marketing for businesses of all sizes and domains. Big brands, small businesses, startups, colleges, and non-profits have mascots that define their personalities and values. But successful ones do things differently to set themselves apart from the crowd. You should definitely try to know their secrets to beat the competition and win the game. Here are some proven mascot marketing secrets successful brands swear by.
Know your audience
Knowing your audience is crucial for running any marketing campaign, and mascot promotions are no exception. You must segregate a target group to understand their likes and dislikes, needs, challenges, and perceptions. Use this knowledge to design a character they will instantly feel connected with. The clearer you are about the target audience, the better your design. So make sure you get a head start with audience research before brainstorming for mascot design.
Work on personification
A brand mascot is much more than a marketing asset for a business. Unlike your logo, website, brochure, or print ad, it has a personality of its own. Winning brands work on the personification of their mascots to ensure they make a perfect replica of their personality. An amusing character makes the best choice if you have a fun side. Conversely, pick something more meaningful if you sell to B2B buyers or follow a non-profit mission.
The best brand mascots are the ones that have remained the same over the years. Mickey Mouse is synonymous with Disney, and Tony the Tiger replicates Kellogg’s Frosted Flakes because they have stood the test of time. Everyone recognizes these iconic characters because of their consistency. If you wish to join the bandwagon with these characters, you must invest in Custom Mascot Costumes that look exactly the same. With custom costumes, people will not miss out on them. Maintain consistency across your website, social media pages, and print ads as well.
Make them relatable
A successful mascot is relatable enough to strike a chord with the audience instantly. You cannot expect people to relate to a random character representing your new brand unless they feel an emotional connection with it. The best way to do it is by focusing on likeability and adding a fun element to the design. For example, you can highlight a facial feature or enhance it with a cool prop.
Focus on a message
Successful brand mascots are not just about aesthetics and fun. They focus on sending across a message to the audience. Try creative ideas such as narrating your brand story, highlighting your values, or showing the benefits of your product. A message is more likely to stick in the audience’s mind, so they will definitely recognize the character and your brand the next time they see it around.
A mascot should do more than market your business by giving it a face. It should build a relationship with your audience through likeability, empathy, and connection. Follow these tips to create a character that wins on all these fronts.