When you’re in a competitive marketplace like New York, LA, Miami, or another major city with aggressive companies constantly trying to take a bite out of your market share, the digital strategy must be perfect. Otherwise, it becomes difficult to compete against the bigger fish.
Here are some ideas on how to get a digital strategy on the right path for the future.
Develop Good Relationships for Link Acquisition
For businesses, it’s difficult to develop good relationships that lead to high-value backlinks pointing to the company’s website. Put simply, link building is not their industry and so it’s difficult to get the wide-ranging network of contacts to do it effectively.
Building Relationships for Link Building
In this situation, conducting SEO in NYC is difficult because of the frenetic pace where companies don’t have the time to discuss such matters. It quickly becomes a non-starter. At this point, you’re better off seeking the services of an SEO agency because they’re dedicated to the profession. They also have a network of valuable industry contacts that have taken years to nurture – this is difficult to replicate, especially quickly.
Why Are High-value Links Important for SEO?
What’s the point of high-value links? They provide ballast for the corporate ship because they ensure it’s well supported. Each high-quality link bolsters the case that the site is worthy of attention from Google, which often translates into higher rankings over time.
On-site SEO is often overlooked by companies that don’t see the benefit of it and, as a result, fail to put effort behind it.
The idea with on-site SEO is to ensure that the website is presented to the search engines and social platforms in the most useful way. This could be marking up articles through a schema that tells social platforms what the content is all about in format they readily understand. It can also mean checking that the website isn’t creating problems when search engines crawl the site.
When there’s a technical issue, it should get flagged following an in-depth review. Then it can be rectified to ensure all pages are indexed properly in the search engines – up to the limit of each search engine’s crawl budget.
CRO for the Win
Doing more with the same (or less) is often what conversion rate optimization is all about. That doesn’t mean it should only be performed when growth has slowed, but it’s not a bad time to look at it!
What CRO involves is examining the design of the site and individual pages from the perspective of how well they go over with visitors. Do they visit and bounce from certain pages within mere seconds or do they hang around for much longer?
How do the product pages convert or the shopping cart for that matter? Do visitors often leave the shopping cart before completing a purchase and you don’t understand why? A look at the design and surveying people who exit the cart page will help confirm the reasons(s) for it. Then it can be redesigned.
When using good SEO practices, advanced link building strategies, and CRO to make the site easier to use, it’s possible to work progressively towards better results. It doesn’t change the outcome overnight, but it should lead to reliable improvements given enough time.