Did you know that 6.68 million people in the UAE use Instagram?
With this in mind, it comes as no surprise that most successful businesses in the UAE invest a lot in building their brand on Instagram.
With Instagrams’ population continually rising, you can see more and more ad campaigns and brands trying to gain more customers organically.
So, if your brand is targeting the younger population, Instagram is (undoubtedly) a Social Media platform you should build your brand on, as you don’t want to miss out on this excellent marketing opportunity.
If you are not that into Instagram and Social Media, you don’t have to worry as we got you covered.
We will share 6 proven Instagram tips, which will help you get on track and eventually build a reputable brand on this platform.
Let’s dive in.
More Than 6 Million People in the UEA Use Instagram
6 Proven Instagram Tips for Building a New Brand
1. Establish Your Brand’s Theme and Promise
The first thing to do is to make a clear idea of how the perfect theme for your brand should look like.
Choose a maximum of two fonts that you will use and your brand colors. Then, it is essential to stick with your brand’s theme while creating quality content.
And what about “brand’s promise?”
Post content that is highly relevant to what your brand has to offer and your followers will appreciate it. They will know what to expect from your Instagram page in the future (your brand’s promise), and if it’s something they like, they will always be happy to see your next post.
2. Define Your Brand’s USP (Unique Selling Point)
The competition on Instagram can be quite tough (depending on your niche). One of the best ways to get noticed is by having a USP (apart from publishing professional-looking visual content).
The USP is a marketing method used to inform your potential customers what your brand can offer that your competitors can’t.
Defining a USP for your brand can be really tricky, but once you figure it out, your brand will start to grow much faster.
3. Plan Your Posts to Make a Style Pattern
It is essential to plan your posts and create a style pattern. This will make your brand’s profile look more professional and stand out from the majority of newly made profiles.
You can find inspiration for the perfect style pattern for your brand on the following link:
4. Create Compelling Posts
Until several years ago, if you wanted to build a brand from scratch, you would have to hire a graphic designer. It is still the best option if you can afford it, but if not, don’t worry.
Nowadays, there are countless websites with pre-made templates that are specifically designed for Instagram and other Social Media content. You can tweak those templates very quickly and create stunning content.
5. Engage With Your Audience
It’s Important to Engage with Your Audience
If you think that your work is done once you publish your content on Instagram, you are wrong.
Because your brand needs a high engagement rate to get more conversions.
So, how do you improve the engagement on your profile?
There are many ways to do it, but here are some of the most used:
• Answer all the questions your followers might ask,
• Ask your audience various question,
• Share testimonials,
• Create polls, etc.
6. Make the Most out of Hashtags
Using hashtags allows you to attract new followers organically. There is a chance they will notice your brand while browsing through the hashtags they find interesting.
First of all, you need to do detailed research of the hashtags used within your niche.
Then, compile a list of 100 hashtags and break them into four groups. Hashtags of various sizes should be included in every group.
Once your groups are ready, start rotating them in your new Instagram posts.
Bonus tip: Follow the key hashtags in your niche and engage in discussions. This will allow you to get noticed and to gain more followers.
Building a brand on Instagram can be stressful and demanding, but once you succeed, your business will flourish.
Keep in mind that we have only touched the tip of the iceberg when it comes to Instagram tips for building a new brand.
There are many other great Instagram tips you can use, but start with the ones we have mentioned, and once you master those, feel free to explore other options.