The virtual sales space is exploding in popularity. With the rise in availability, many sales professionals are seeing increased competition and wondering what they can do to make themselves stand out. Unfortunately, because so many businesses are offering virtual sales opportunities, you must do more than slap a free Zoom backgrounds office on your call. True, you still need a professional background, but customers do not have to work with you now that there are more options. That said, you can do a few things to make your offer and talent stand out.
1. Being Prepared and Having the Right Tools
A teams background is a good starting point for virtual sales meetings. The background provides a professional environment, making meetings feel a little less like old college roommates conversing. You also need other tools to ensure you can perform your job effectively; for instance, you’ll need a decent HD webcam, microphone, and high-speed internet. Besides purchasing the best equipment, you will also need access to research about the goods and services your company sells and a cheat sheet about the client.
2. Remind Customers of Your Company Brand
In the early days of Zoom virtual meetings, there wasn’t much you could do to hide your physical location. If you had to work out of a basement, your clients could see you were in a basement. Today, Zoom and other virtual meeting platforms allow for virtual backgrounds, meaning you can make it look like you are in an office when you are still in your basement. Even better, many virtual office creators now allow for custom logos, meaning you can have your company’s brand on display while meeting with prospective clients.
3. Remember Sound Is Vital
Most laptops come with a built-in microphone. While the pre-installed mic is likely suitable for long-distance family video calls, you want to invest in something better for professional meetings. Sales calls require clarity. You do not want your client to misinterpret vital information because they couldn’t understand you.
A quality microphone will ensure everything you explain is crystal clear. You can find some microphones with windscreens and additional filtering to limit background noise. You may want to talk to your employer to determine if microphone costs are covered. Some businesses will cover so much equipment costs as long as it is work-related.
4. Ensure Adequate Internet Speed
The last thing you want to happen on a sales call is for the virtual platform to freeze. You can check with the virtual platform provider to see internet speed recommendations for different types of calls. If your internet speed does not match the minimum requirements, it is time to invest in an upgrade. Again, an employer may contribute to the cost of the upgrade, but you will need to ask.
The virtual sales space is becoming crowded because more companies are adapting to consumer and employee demands. If you want to ensure your virtual sales calls go off without a hitch, contact a virtual environment specialist.