In this article, the following topics will be discussed:
- Joe Jedlowski’s biggest tips and hacks for business growth.
- How business growth is all about effective marketing.
- Avoiding business plateau.
I’m sure we’ve all been there; your business starts off exceptionally well before eventually hitting a plateau. Now, no matter what you do, you can’t seem to take off like you once did!
A huge boom is fantastic, but most people would be happier with steady, consistent growth. Maybe you’re on the opposite end of the spectrum and can’t realize any growth at all.
Maybe you’re just thinking about the future when you finally start your business. Either way, you’re going to want to listen to experts like Joe Jedlowski, who have been the CEO of multiple companies and built them from the ground up.
Joe Jedlowski knows a thing or two about growth. He’s been recognized by Worldwide Branding for excellence in business and operations management.
This is why I asked him for an interview to discuss his biggest tips and hacks for business growth. He agreed, and now I get to share that interview with you!
Here’s what Mr. Joe Jedlowski had to say about growth:
What is the first thing a company should do in order to grow its business and expand its customer base?
Joe Jedlowski: They need to do research. There’s no such thing as too much research, really. You want to figure out who your target audience is, what kinds of products they’re buying, which circles they’re hanging out in, and how you can target that audience effectively.
Beyond this, you’re going to want to look at your competition and see what they’re doing. Nine times out of ten, I guarantee you that there’s going to be an enormous hole in the market for you to fill. It just takes diligent research to find that hole.
Joe: Now it’s time to market! Growth is all about effective marketing. I could write a book on that topic, I’m sure, but in general, you’re just going to have to engage with your audience.
Social media is the first and easiest place to start. Hop on Twitter, and check out how your audience uses the platform. Are they cracking jokes? What are they discussing?
Try to become a member of the community, not just a business to sell them stuff.
Joe: That’s a good question. A lot of small businesses will experience that first boom, and then the business will start slowing down, right? Hitting the business plateau stage can be alarming, but here are ways in order to get out of it.
It costs much less to keep a customer than to get a new one, so you really want to work on customer retention. This means you need a quality product, good customer service, and to stick to your word.
Some more specific tips I’d recommend are creating an email list and a customer loyalty program to incentivize your customers to stick around. The sooner you do that, the less susceptible you are to a new competitor swiping them away.
Joe: Two words. Sales Funneling. You’re going to want to spend a lot of time creating a sales funnel and just as much time implementing and testing it. I recommend using templates to streamline the process of creating a couple of funnels and then A/B testing to figure out which works best.
Joe: Well, look at Barnes & Noble and Starbucks. Those two businesses work together hand in hand, and it does wonders. If you are fortunate enough to find a partnership that works for your business, I highly recommend reaching out.