Ideazon is a market leader in helping organizations of various sizes properly launch their crowdfunding campaigns. Over the years, they have gained experience in organizing the launch of several successful campaigns, helping both businesses and other non-profit organizations raise millions of dollars in funding.
2020 was an extraordinary year, especially in negative terms. The outbreak of a pandemic was sudden and unexpected, straining the healthcare system of most countries, and more.
To contain the spread of the virus, people had to be kept apart from one another as much as possible. This led to the closure of most businesses and the lockdown of the economy.
Luckily, we are starting to see the end of the pandemic. With vaccinations, people are gradually getting back outdoors. Also, businesses are gradually making plans to get back on their feet.
However, this is quite an arduous task for most businesses to overcome. This is because for businesses to get back, they need funding. But access to funding across all channels has been somewhat difficult.
One source of funding that many businesses are overlooking and one that has the potential to facilitate their business recovery is crowdfunding.
There are several benefits of adopting crowdfunding as your channel of raising funds. For instance, apart from helping your business raise needed funds for survival efforts, crowdfunding can also help create awareness about your business as well. The public gets to know about your product or service offerings which may likely drive sales.
Nevertheless, you should note that not all crowdfunding campaigns become successful or generate the desired outcomes, especially in 2021. Thus, there is the need for you to organize your campaigns the best way.
Here, Ideazon shares the best ways to launch a crowdfunding campaign in 2021.
- Pay Attention to Your Story
To make your crowdfunding campaign a success, you must ensure you pay close attention to what your story is.
Generally, humans are driven by emotions and you want to appeal to that. How did you discover the idea for the business?
Why do you want to raise funds via crowdfunding? What are your goals for the business? People want to be part of truly remarkable things, and you want your business to appear as one.
- Determine the Best Type of Crowdfunding For Your Startup
Not all crowdfunding campaigns are the same, neither do they target the same purpose.
Although they are of varying kinds, the most popular are Equity, Rewards and Debt Crowdfunding.
Equity Crowdfunding is by far one of the most common. Here, you are raising funding to issue shares or ownership stakes in your company to those who participate in the crowdfunding campaign.
That is, people who give you funding will become shareholders or investors in your company. They can get their returns via regular dividends or by selling their stake in your business.
Rewards Crowdfunding works on a system where those who contribute during the campaign are given some rewards in return. This can include offering a service or product to them.
Debt crowdfunding simply involves getting loans from participants in the crowdfunding campaign and then paying back overtime.
No matter what your crowdfunding goal is and no matter how you intend to go about it, Ideazon is your best bet. They work with you to ensure that it comes out as a resounding success.