July 19th was dubbed ‘freedom day’ in the UK. The date marked many coronavirus restrictions easing.
While regular life has largely resumed since that time, not everything is back to how it was. For example, the government no longer enforces a mask-wearing policy, but many people are resolving to wear theirs anyway for the foreseeable future.
For the bulk of the pandemic, firms had to abide by laws. Today, things are different, and the nuances of public mood need to be assessed to ensure companies reach their optimum potential.
How can you tempt the customers who are still anxious about coronavirus back to your premises? After all, they’re likely to be more cautious than most, so here are some tips.
Upgrade and Mention Your Tech
Cleanliness has a spectrum. Even a thorough scrub down of a surface will only remove a certain percentage of germs rather than eradicating every last trace of them.
With restrictions easing people are still unsure and 75% Australians in a recent Mandoe Media survey said they would feel safer if stores advertised that they are still committed to keeping their customers safe from coronavirus.
It may be time to boost your efficiency here. Take a look at the mobile UVC light cleaning solutions from VIOA, which kills 99.99% of all germs and bacteria in its radius. Its impressive capabilities are largely due to its 360-degree disinfection coverage, removing all stains and smells from your customer-facing areas. It’s built to thrive during everyday use, making it a reliable piece of equipment.
Be sure to mention the tech in your marketing and web copy so that customers who are in two minds can make a more informed decision on visiting your premises. Your investments here highlight that the cleanliness of your building, and the well-being of those within it, are top priorities.
Utilise Click and Collect
Click and collect services merge a firm’s online and real-world operations. Customers make their orders online and then collect their goods at the relevant premises.
These efforts became more commonplace during the lockdowns, with firms only too happy to lean into them for more business. Still, it’s a viable sales option today and in the future as well, enabling customers to visit and reacquaint themselves with everything your brick-and-mortar stores have to offer without committing to a lengthier stay.
As cautious customers repeat these brief journeys, the hope is that they will gradually become more comfortable with trading in-person. Special offers and discounts may attract their attention on visit 4, or they may bump into a friend on visit 7, causing them to stay and chat. In the end, it’s a great way to ease especially anxious individuals back into a normal routine.
Nurture Closer B2B Ties
People still anxious about the pandemic may venture out and shop at certain businesses. However, not wanting to take unnecessary risks, they may strictly limit the number the amount of premises they’re willing to visit.
If your firm doesn’t sell essential goods, this can leave you in a troubling situation. Therefore, establishing stronger connections with the firms that get the bulk of the footfall may be a good idea. It can facilitate things like cross-company promotions and deals, potentially driving more traffic to your doors.
Companies must help each other during challenging times. Lean into that, and nervous customers may gravitate toward that friendly, collaborative, and proactive spirit in what has otherwise been a periodically isolating time.