Aquariums lend themselves to many functions in a room. They are a fascinating display of aquatic life and can also serve as a way to liven up a room. For pet lovers, the chance to rear some fish counts as a splendid bonus on top of everything else.
If you are passionate about aquatic life, going into the aquarium business is therefore a worthy idea. Moreover, the market is quite flexible as you can attract both residential and commercial property owners. It is also not the kind of business arena where you will face stiff competition. The only question remains, how do you ensure your business thrives?
Let’s delve into some pointers that can help you make it to profitability.
Understand Your Products
Customers trust a seller that understands their product. Read, research, and learn as much as you can about aquariums and all that appertains to them. It will enable you to advise customers from a knowledgeable standpoint and also identify the right brands to work with. Some key areas you could focus on include:
Types of Aquariums
Most buyers are often torn between freshwater and saltwater aquariums. It is a question you will likely encounter often thus it would behoove you to understand them in depth. Saltwater aquariums are also generally more expensive than freshwater ones. It may be wise to invest in fewer units of them, in the beginning, to avoid expending your start-up capital.
Colorful and low-maintenance are two of the qualities that most aquarium buyers hope for in fish. Some also prefer aggressive breeds for a bit of a show in the fish tank. Whichever the case, be sure to have suitable recommendations at your fingertips.
Some aquarium sellers also dabble in selling fish pets. This may be a sound idea to pursue in the future after your business has found its footing. In the meantime, you could offer to source for them on behalf of clients from established suppliers.
Clients will look to you for guidance on how to care for the aquariums they purchase. In addition to teaching them about care regimens, stock up on the maintenance equipment they may need. UV sterilizers, cleaning brushes, and filtration systems are some of the key basics you can start with. Aim for reputable brands like Mountain Tree that sell quality merchandise at affordable prices. You can learn more about them at http://imountaintree.com/ and make inquiries about a supply partnership.
In the past, most aquariums had the same monotonous rectangular or square designs. Thankfully, not anymore. Modern designs are more diverse, stylish, and adaptable to different rooms. They can be installed as decor pieces as opposed to just a stationary fixture on a table.
Further, you could also present your customers with the option of either glass or acrylic tanks. Red sea aquariums are designed for longevity as they are harder to break than glass alternatives. They are also recommended for colder areas given as they are poor conductors and thus maintain tropical temperatures better.
Offering such variety to your clients will be an advantageous selling point as everyone would prefer their space to stand out. If you couple these options with a wide range of sizes, you will be able to attract an equally diverse clientele. As always, in business, the more the merrier.
In any line of business, value-added service is often a plus. To this end, consider offering after-sales services to customers that might need them. Some options you could explore include:
- Regular maintenance service
- Help with sourcing for aquarium fish
Aside from enhancing the value of your customer care, these services have the potential to provide extra income. When business is low, you can fall back on earnings from such gigs to stay afloat. If you are not adept at all of them, it is better to hire someone who is than miss out on business opportunities.
Marketing Your Business
It is incumbent upon you to make customers realize that the aquariums you have to offer will transform their spaces. When they buy into your concept they will be more open to making a purchase. So, how do you get their attention?
Share Your Passion
Passion is infectious. When you share your ideas about aquariums and aquatic life with potential customers, you are one step closer to a sale.
Blogging and social media are great platforms where you can share enticing content. Short articles and videos about interesting fish or dynamic installations will eventually gain an audience. Make an effort to engage people and build your brand. Customers favor businesses
they can relate to.
The quality of your products and installations speak for your business. Every well-executed installation has the power to earn you a referral which is one of the best marketing avenues. With this in mind, handle every client with the aim of making them an ambassador for your work.
The display window of your shop is a major advertising tool that you can harness in your favor. Use it to make a statement that arouses curiosity and draws people into your shop. You could install a large aquarium in one window and make it as alluring as possible. If you do a good job of it, you will likely reap a few purchases from the curious on-lookers.
As with all other businesses, scoping your market and tailoring your business to suit it is half the battle. Granted, you may still encounter some challenges as you start your venture but on the other side of them lay great rewards.
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