Is your website not generating as much traffic as it once did? Has the phone that used to ring off the hook turned eerily silent? Or perhaps you are simply looking for a new way to market your real estate business? If you aren’t using social media to optimize your client engagement and increase sales, you are truly missing out.
Americans are consuming more media than ever before, and most smartphone users admit to buying a product they discovered online. Your potential customers spend literally hours per week on social media; valuable hours that your real estate business could be capitalizing on!
You don’t have to feel helpless when it comes to the ins and outs of social media. Let’s explore some of the main platforms used for real estate and how to optimize social media for the growth of our business.
The National Association of Realtors found that 99% of Millennials began their search for a new home online, with 58% finding a property on their mobile device. Even 90% of Baby Boomers reported beginning their search online. Millennials make up the majority of first-time home buyers, and if we want to grab their attention and close the deal, we must utilize social media to our advantage.
Whether they’re scanning advertisements for a new family home or looking to obtain a rental property loan for their next investment, you can guarantee your customers are searching online before considering any other option. Having a social media presence can increase your visibility amongst first-time home buyers, and you can’t miss out on that opportunity.
Now that you know the facts surrounding online engagement, you have decided to create a social media presence for your business! Social media is a visual medium that can work wonders for real estate. Let’s explore the different social media platforms you should know about and how you can use them to your advantage.
Facebook is a great place to start, as the platform is widely popular with a large demographic, especially older Millennials and Baby Boomers (your target audience!). The best part about Facebook’s platform is its business feature. Create a business page where you can post vital information, publish photos and content, update your listings, make appointments, and communicate with customers. After you close, clients can even leave you a review!
When you’re ready to level-up, Facebook Ads are also a great way to generate leads. Facebook is a must-have platform for any real estate business and a great place to start if you’re creating a social media presence.
Instagram is a very visual platform, which makes it perfect for real estate. Create an account to share beautiful, high-res photos of your new listings, along with key info about each property. Encourage customer engagement by sharing jaw-dropping photos and you’ll be rolling in the “likes” and shares.
The Instagram story feature is useful as well, as it allows you to share updates on listings throughout the day along with any photos or videos you choose.
Once you’ve mastered Facebook and Instagram, Twitter is the icing on the cake. Start simple by sharing some of the same content you share on your other platforms, like client success stories and closings. When you’re active across multiple platforms, it increases your visibility and, in turn, your engagement.
Pro Tip: make sure your username or handle (for example, @BestTNRealtors) is uniform across all your social media platforms, along with your profile photo! This way you will be easily searchable across platforms.
Customers love to feel like they’re engaging with someone honest, likable, and real. Engaging with potential clients on social media allows you to share the human behind the business, connect with your customers on a deeper level, and close the deal.
Whether you want to make a smooth transition into the world of social media, explore a new platform, or if you’re simply looking to optimize your company’s usage, there are many effective ways to make social media work for you and your real estate business.