Most small e-commerce businesses face stiff competition from the growing global online market. Today, every business is looking forward to having a website that can market its products and services to a larger market.
Having a website helps your business showcase your inventory to millions of online customers every day. If you want to drive the right traffic to your website, increase your conversion rates, and reach out to many prospects, you have to build and design your website for user-friendliness.
Whether you are advertising the Uptown Pokies on your business website or simply informing your audience of available products on your shelves, you have to be smart. This article mentions five ways you can make your business website stand out from the rest in your space.
1. Publish evergreen and original content
When you drive the right traffic to your business website, you should focus more on content. Content is king when it comes to increasing your website ranking on search engines. Therefore, you should make your website fresh, evergreen, and more engaging with your audience.
You should also ensure your website’s content is straightforward, provoking, and relevant to your target audience. For instance, if you are dealing with fitness and health products, it is irrelevant to talk about politics on your website.
Create a blog section on your website where you can add fresh content at least once a month. When publishing content on the website, you should ensure it is original, informative, unique, and relevant to your target audience.
2. Boost website loading time
The only reason you experience a high bounce rate on your website is that your website takes long to load. When users visit your website, it should take them less than 6 seconds to open a page they are looking for.
When it takes longer for website pages to open up, most visitors will likely leave the website. You should ensure your website takes between 4-6 seconds to load if you want to increase its search engine ranking and reduce bounce rate.
In most cases, factors such as social media and widgets on website tracking may make your website slow. You can try to limit the use of widgets on your website if you want to increase loading time. Note that a typical customer will only wait for seconds to have your website open. If you want to increase customer conversion rates, you should focus more on website load time.
3. Focus on mobile-friendliness
Most people are likely to access your website on a mobile phone and not a desktop. That means you should have your website optimized for mobile. You can conduct an A/B test to find out how your business website looks on mobile phones, laptops, tablets, and desktops. Google mobile site tester is the best place to find out if your website is optimized for mobile.
In case your website is not optimized for mobile, you should make haste to create a mobile version of the website. Use a free web-based mobile website builder to create a mobile version of your website.
4. Make it accessible to everyone
Your website can stand out from the rest of it is accessible to all users, including the elderly, blind, and disabled. Some users rely on screen-readers to access the internet, and your website should also be optimized to meet their needs. If you want to make your website accessible to all users, you can follow the 508 website accessibility guidelines for website designs.
Your website should also be readily accessible in any location. Many users will be searching your business from different locations, and you should be able to showcase your business address to them. You can add a Google map on your website or add your website to Google My Business if you want to increase visibility on search engines.
5. Have a clear call to action
A call to action (CTA) is what you want users to do when visiting your website. For instance, in the case of a landing page or home page, you can ask your customers to go through some of your products, click on an offer, or redeem a coupon to buy some of your best-selling products.
If your business asks nothing of visitors, they are not likely to take any action. Therefore, when visitors come to your website, you should ask them to take some actions like following you on social media, joining your mailing list, or downloading your mobile app.
There is a lot you can do to make your website unique. Optimize your website for mobile users, search engines, and the social web. There are millions of people using the internet, and the only way your business can reach them is by staying at the top of organic search results.
Focus more on making your website easy to access and friendly to users. With these tips, you can make your business stand out from the rest of the park.