Apps bring in yearly revenues hovering around $200 billion. That is an important amount that naturally calls upon developers to increase their share of the market. So, even though revenues will continue to climb, competition will also remain ferocious. Here are a few ways you can get more visibility for your app, on the Apple store.
- Finding Outside Help
You probably know about SEO, which stands for Search Engine Optimization. Without a good SEO strategy, it is hard for any company to survive online. But there is also ASO, which you can use to gain visibility for your app on app stores (App Stores Optimization). In fact, a company like Rocket ASO can really help you get more visibility on the Apple Store, helping you increase the number of downloads. In an extremely competitive environment, it is often better to outsource, in order to get better results. That is definitely the case when it comes to marketing an app today.
- Increase the Number of User Reviews and Good Rating
When people decide to try something new, they usually base themselves on previous reviews and ratings. If they have to decide between an app that has thousands of reviews and one that has below a hundred, chances are they’ll go for the first one. The only thing that could make them change their mind is the rating. Get as many people as possible to write reviews and make sure they give you 5 stars, all the time. That will definitely help increase the number of users for your app.
- Create your Icon Wisely
The choice of your app icon is of outmost importance. If you thought your logo was crucial, then know that it is even more so when it comes to the icon. That is because it is the first thing people will see about your app. If it is not crisp, clean and easy to understand, you’ve probably already lost a large number of potential users. Colours should be attractive, yet not disturbing too much to the eyes. Keep in mind that the logo of the app is something that they will see all the time on their phone screen, once they have downloaded it.
- Provide a “Free” Option
To have to pay for something you have never used before, and you are unsure will help you in the long-run, is a definite block on the road. Even though your objective is to sell a service, you still need for people to download the app and try it first, free of charge. Otherwise, no matter how good and useful your app is, chances are it will not get downloaded.