Non-profit organizations are likely to encounter a lot of challenges, particularly when it comes to their fundraising strategies. If you are running a non-profit, it’s important to focus on the different ways to encourage donors to give more generously and frequently to improve your donation revenue. There are several strategies that you can use in order to encourage donors to give and increase donations. These include:
Today, more people than ever have a smartphone and with so many functions, we’re spending more time and doing more with our phones. Optimizing your entire online presence for mobile is absolutely key to improving your donations, as a website, email newsletter, or other online areas of your business that are not mobile-friendly could be putting people off from making a donation. In addition to this, you can also use an online donation platform like CheqrPay to encourage more people to donate using their mobile by making it easier for them.
Establishing trust with your donors is an important part of encouraging people to donate. If you are just starting out with a non-profit to raise money for a cause that is close to your heart, it’s important to do this by having consistent branding from the start. When your branding is easily recognizable, along with looking professional, donors will feel more comfortable giving to your cause.
Tell a Compelling Story:
With so many different causes out there to donate to, your organization has to have a compelling mission and story in order to inspire donors to choose your non-profit when deciding who to give you. When creating your website, pay special attention to your ‘About Us’ page and write blog posts that will effectively get your story across and appeal to the empathetic side of your donors, encouraging them to get involved and make a payment.
Make Giving Easy With Multiple Options:
Convenience is a major consideration to make when it comes to how you encourage your donors to give to your non-profit. The more options that people have for giving to you, the more you are likely to make for your cause. Don’t just stick to one type of donation as this might not always be preferred or convenient for some people. Consider adding recurring donations, the option to give through mobile platforms, text donations, fundraising options, and an eCommerce store where you can sell merchandise to raise money.
Keep Donors Updated:
People are more likely to continue giving when they know that their money is being put to good use and are able to hear more about how it has helped the cause they donated to. An email newsletter that keeps your donors updated about how their donations are being used and what they have made possible through giving will help you encourage your donors to give more.
Running a non-profit can be challenging, especially when it comes to collecting donations. Keep these strategies in mind to appeal to your donors and encourage them to be generous.
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