There are a lot of SEO ranking factors that play an important role in the overall search engine ranking of your website. When you hire an SEO service provider, the team combines these factors to boost your SERP and make your business more visible to the audience. What are these on-page SEO factors? Read on to find out about the same.
- Expertise, Authoritativeness, and Trustworthiness (E.A.T)
EAT is basically an important framework that SEO services provide leverage to assess webpages, content, and overall websites. Google focuses on putting high-quality content forward for its customers. Therefore, the sites that generate high-quality content get higher ranking and greater visibility than sites with low-quality content.
- Meta Description
This factor has always been an imperative point of optimization for any SEO services provider. Basically, meta descriptions and meta tags provide a small description of what users can expect on the page. And these descriptions are displayed on the search result page under the page title. A precise meta-description can help in improving your click-through rate and gives a perception about the quality of content and what the website has to offer.
- Title Tag
The title tag is also known as the HTML tag, which appears on the header of every webpage. It offers a context as to what is the subject matter of that particular page. Moreover, it is featured in the SERPs and also in the browser windows. Considering that it has very less impact on your organic ranking, companies often overlook it. But the lack of proper heading can impact your SEO ranking negatively. So, the SEO services provider always recommends you to give a good heading to your web page.
- Keyword Cannibalization
This occurs when your website includes articles that rank for a similar search query. It can be because the articles on each web page are carefully optimized for similar search phrases or because the articles cover a similar subject. This is not good for your on-page SEO ranking as the webpages are competing on the same keyword. Consequently, Google will fail to differentiate which page to rank higher. So the chances are Google will end up ranking both the pages lower. This is what Keyword Cannibalization is all about as pages are targeting each other’s probabilities of ranking higher.
- SEO Optimized Content
SEO content means that writing web pages in a way, which caters to the needs of both SEO and target audience. SEO services provider develops a strong SEO content strategy that goes beyond mere keyword research. You cannot just get away by writing content just for the sake of it; instead, you have to focus on quality, relevance, and substance.
Getting the desired organic results involves working on your on-page and off-page SEO, together with an effective strategy. Merely having a running website would not do anything for your visibility; instead, you have to focus on optimizing each page of your website for both SEO and target audience. Above are some of the main on-page SEO factors that you have to focus on to improve your website ranking.