Many marketers are now discovering the advantages of attracting millennials into their sales funnel. Millennials, who were born between 1980 and 2000, are considered to be the most “tech-savvy” generation currently, indicating they’re eager to absorb anything that marketers have to offer.
So, how do you keep your emails interesting enough for your readers to pay attention to them, rather than deleting them without a second thought? Use the following tips from Bulldog Digital Media as a reference and you’ll be just fine.
As previously stated, millennials have significantly shorter attention spans than previous generations. Although this isn’t true for every millennial, it’s still worth considering. As a result, when it comes to your marketing emails, less is definitely more.
Google, for example, reaches millions of internet users across the world without requiring a flashy design. Minimalism aids in engaging clients without pushing them away by utilising the appropriate colours and typeface.
If possible, keep your emails as simple as possible. Keep it simple and avoid including any distracting elements. The goal here is to provide a pleasant and quick reading experience for the reader.
Consumers nowadays want to interact with a company they can trust; one that values them. The days of pushy call-to-actions and robotic methods are long gone. Starting a conversation with a consumer is the greatest method to win their favour.
The majority of today’s youth have been raised in a visual-obsessed culture. With so many more intriguing methods to convey your message these days, you don’t have to worry about relying on big chunks of text that would bore your audience to death.
Because Millennials have been raised in an internet-based environment, they are particularly aware of fraudulent claims and phoney personalities.
Due to this, it’s exceedingly unusual to discover a contemporary business that isn’t focused on transparency. When it comes to this scenario, there’s no use squinting through rose-tinted glasses, so be as clear about what you have to offer as possible. Connect with your audience on a personal level to share your brand’s principles and inspire them. Once more, in order for your email to start a discussion with your consumer, instead of shutting them out, you’ll have to open up about your brand values.
According to a recent IDC report, more than 50% of emails are opened on mobile devices, and the DMA’s consumer email tracker for 2019 revealed that 72 per cent of those aged 18-34 used their smartphone as their main device for email. It’s a no-brainer that your emails will need to be mobile-friendly.
Take some time when creating your email templates to make sure that all of the elements shown are mobile-friendly. The last thing you want is for your customers to open an email and be bombarded with out-of-date or nonfunctional information.
Email marketing is a key component of marketing. Research is an important aspect of email marketing. When you learn when your target audience is most active on emails, you’ll be better prepared to engage with them. Once you’ve determined these schedules, you’ll have a better sense of when customers will make the switch.