In an interview where 200+ global and leading companies were asked to fill a survey, most of them ranked digital marketing among the top more most-crucial skills for any business. This comes as no surprise since digital marketing is now a cornerstone of marketing in every corner of the globe. It enables you to reach customers and clients all over the world, regardless of geographic borders or background differences.
However, every marketer knows that merely pursuing some form of digital marketing without a plan is a fruitless effort. Your strategies should be devised based on your business vision, mission, goals, and objectives. Moreover, your digital marketing strategies should work in parallel to complement each other; they’re never fully separated. So, if you’re wondering where the best place to start your digital marketing journey is, or if you want a more solid plan to follow, here are 5 strategies your business needs right now.
You’ve definitely come across SEO once or twice by now. SEO, or Search Engine Optimization, is the practice of optimizing your website for the search engine result pages (SERPs). The concept of SEO is quite simple: you improve the performance of your website, based on certain factors, so your website can rank higher once a user searches for related keywords using the search engines. SEO concerns improving your website in an organic way; you won’t have to pay for it.
Although each search engine has its own algorithm (which dictates the criteria upon which your website is evaluated and, thus, ranked), there are a few common factors you’ll need to adjust. For instance, page speed, keyword placement, backend code, and image optimization are all important factors that directly affect the ranking of your website on the SERPs.
Pay per clicks (PPCs) are another way to showcase your website on the SERPs. You’ve definitely used the search engine before. If you’ve ever looked up something and found some “ad” links appearing first before organic results, then you’ve come across the PPC campaigns of other marketers.
PPCs work in a practical way: you bet the keywords you think are most relative to your business; more specifically, the ones that users would use if they’re looking for a business like yours. If they do use these keywords, your website will be presented at the beginning of the SERPs. You’ll only pay for the ad placement if a user presses on this ad, so it’s one of the best and most effective forms of advertising.
Everyone knows social media marketing, even if not everyone is good at it. Many businesses start with this form of marketing as soon as they decide to start seeking customers. Unfortunately, they might end up too depressed about it; it’s not working for them.
The truth is that social media is one of the most effective forms of digital marketing, but it needs a marketer to go all in. Take it from the digital marketing wizards at bundledigital.co.uk/; great results can only come from a solid social media marketing plan. Such a plan will include audience analysis, competitor analysis, a strong correlation to the goals, and clear and measurable KPIs to measure the progress. It’s not going to work if you just try to copy your competition or create a bunch of half-hearted posts. It demands commitment and a sharp sense of direction.
On a bigger scale, content marketing focuses on all kinds of content you would publish to your audience. It takes a bigger view across all of your digital platforms and devises the strategy accordingly. Let’s say you have a website and profiles on Facebook, LinkedIn, and Instagram (social media platforms). The content you publish should satisfy two criteria: presenting your business properly (read: goals) and being relative to the platform (read to the users on the platform). If you want to publish a behind-the-scenes short video, it would be better to use Instagram or Facebook, since LinkedIn targets a more professional user segment. On the other hand, you’d do greater by publishing blog posts on your website or LinkedIn profile.
Last but not least, email marketing gives you an unrivaled edge of opening a direct and private channel of communication with your leads. There is a myriad of reasons to start email marketing, some of which are to welcome new subscribers, confirm orders, send offers or deals, or alert your customers to new and relevant products.
If you haven’t joined the wagon of digital marketing yet, then where on earth have you been? We’re just kidding, but seriously though; you’re missing out. Businesses of all shapes and sizes realize the indispensable impact of utilizing the right digital marketing strategies to achieve their business goals. If you want a place to start, then start with SEO, PPCs, social media, content, and email marketing.