One rule a business owner must constantly bear in mind is that taking risks is a necessity. In fact, as a business owner, the sole responsibility of making pivotal decisions rests upon your shoulders, and many times you don’t even have ages to make a decision. This means that making prompt and wise decisions is the only way your business can grow effectively.
And history is replete with examples of ugly business decisions. If only the CEO of Blockbuster had the slightest clue, he wouldn’t have rejected the offer of buying Netflix. By missing out on that golden opportunity, Blockbuster lost the chance of being one of the richest streaming apps worldwide. And since then, the company has gone down the drain.
And who doesn’t know Netflix these days? When the stay-at-home boom happened, the streaming app virtually became America’s savior. Talk about perfect timing. And true enough, it grew by leaps and bounds during the pandemic, becoming one of the essential apps on this side of the planet.
Indeed, one of the worst blunders you should not make is to ignore your brand. When your branding dips, demand for your product also goes down. The good news is that you can use your physical office to boost your brand and trumpet your stunning business philosophy to the world.
Back to the Basics
One of the things that will lead you to establish your business philosophy is reminding yourself of the core values the business stands for. This is the only way you portray your brand effectively through your office space. By reminding yourself of the reason for your existence, you can easily conceptualize and create an apt office space.
Your values would help you create a picture in your head and in the heads of interior decorators and architects as to how your office space should look. It will also help you gain loyalty and trust from employees and clients who get to experience the business’s core values through your office space.
Impress with Office Layout
It’s vital to create a suitable working environment for your employees and clients. And this can be achieved with a great office layout. As much as possible, stay away from creating a cramped space and traditional cubicles. Instead, opt for larger models that have enough space allowing employees to freely move and work as a team.
Another good thing about larger and spacious models is that your employees can choose to stay wherever they are most comfortable. And this leads to improved efficiency of the workers.
Moreover, don’t overlook the fact that your front lawn is part of the branding package. In this regard, ensure the environment is tidy and organized. Indeed, employing proven commercial lawn care companies should be wise. It’s a no-brainer. With a tidy and well-trimmed lawn, your clients are bound to perceive how orderly you conduct your business and how you inspire your employees.
Sport Your Biggest Brand Symbols
Don’t forget your biggest eye-catchers: your logo. Make it as visible as can be. While designing your office, you have your logo featured using LED downlights. This will help draw the attention of people to the 3D wall logo placed in your office space. So, as clients approach the office space, they know how proud you are of your brand.
Another good option is to employ graffiti, sculpture, or mural in your office space. It is also a good way of drawing the attention of people as soon as they come in. The most important tip is ensuring that you sport your brand in bold strokes, not timid ways. Don’t opt for something small as it may not serve its purpose.
Stun in Colors
This is somehow dependent on the colors of your company logo. This is why you’re advised to opt for bright and catchy colors when choosing your company color. With the colors on the company logo, you can create a nice blend of colors when painting your office space.
However, your workspace should not be as bold. It’s best to use neutrals for their calming and soothing effects. Your interior decorator would be in the best position to advise you on what colors would best suit the office based on the colors on the company logo.
Make a Statement with Office Decor
As minimal as this may seem, your office furnishings also has a role to play in the branding of your business. Interior decor and furniture are one way to subtly scream what your business philosophy is all about to employees and clients.
Your furniture must be stylish, comfortable, and functional. Best of all, it should exude what you stand for. This is why having a good conversation and conveying your thoughts to your interior decorator is a necessity. It becomes easy to decorate the office to suit your taste and business philosophy with a picture in mind.
If your business has won awards or has credible certificates, create a small space to display that. By exhibiting your accomplishments, more and more people will trust your brand.