Brand identity is one of the most important factors to shape people’s perceptions of a brand or a business. Forming good perceptions is very important because every company certainly has values that it wants to convey.
In addition, brand identity will also make your brand stand out so that it can easily be differentiated from the other competitors.
What is Brand Identity?
Brand identity is a collection of all the elements that a company creates to portray the right image of its brand for consumers. When a brand already has a strong brand identity, it will be easily recognized by many people.
Good brand identity can also help to ensure loyalty among customers because they already have a good perception of the brand. Thus, apart from being a differentiator from competitors, brand identity can also be a way for companies to increase customer loyalty.
People usually think that the elements of brand identity are only limited to logos, colors, designs, and others. While in actuality brand identity goes deeper than a logo or color scheme. Brand identity is the face of a brand. It needs to have an emotional and even philosophical concept, whereas brand identity is a visual component of a brand that represents a larger idea.
Brand identity includes logos, typography, colors, packaging, merchandise, flyers, and messaging, that help to complement and strengthen the brand’s existing reputation. Brand identity attracts new customers to a brand while making existing customers feel at home.
It is very important for a brand identity to be consistent. Because they represent and amplify the emotions of a brand. The message depicted by the components of the brand identity must be clear and must be the same in all media regardless of where this brand identity is displayed.
How to Create a Brand Identity
Here’s an overview of what you need to create a strong, consistent, and compelling brand identity.
Brand positioning must be clear
The first part of establishing a brand identity is determining what your brand’s goals and position are. Brand positioning is ensuring who your product is and why your product is a better choice than competitors. This will hold onto shed some light on your strategy as you create your logo, decide on a color palette, etc.
Thorough market research
In order to understand what is needed from your brand, research is essential. Good market research can also help you determine who your key customer personas are. Your customer persona is about more than just defining what problems a customer has and detailing the focus of your customer. Defining these traits will help you figure out what kind of personality your brand needs to have in order to appeal to customers.
Ask yourself a question, “If your brand were a person, what would they like?”
This is a great way to figure out your brand personality. Brand personality has a huge impact on the communications used in your marketing materials. If personality is not established in the right way, customers will get mixed messages and have difficulty connecting with your brand.
Create a memorable logo
It’s hard to decide which came first, the logo or the brand. But in general, a clear brand should come first, followed by a logo that fits, compliments, and could enhance that brand. But keep in mind that the hour logo is central to your brand identity design. This is the part of your brand identity that will be seen by most people. Thus, it needs to be aligned with all the other elements of your brand identity, as well as the broader emotional appeal of your brand.
The simpler the logo, the easier it will be to place on media, be it in digital advertisements or print advertisements such as flyers or brochures. The last thing to consider when designing a brand logo is the possible place for the logo to be placed. The logo needs to be flexible enough to look great on a large billboard or as a social media icon.
Interesting color palette
Related to logo design is the color palette. It should be simple, and have only at most 3 primary colors. Knowing a little about the emotions that certain colors convey can help you choose the right color for your brand.
Much of color psychology is intuitive, such as blue indicating calm and red and yellow indicating passion and energy. Depending on the color or shades of colors you use, the emotion can be adjusted. As mentioned before, brand logos should only have a few primary colors, but you can also choose a secondary color to go with your primary color in some of your materials. Choosing a few additional colors helps keep your brand eye-catching.
Figuring out your brand identity should be done right away after you decide to build a brand or a business. Because brand identity will be the core of your business which can help you to go to the other steps of building the business.
For example, to take care of your company’s legalities, you need to provide complete information about your company which includes your logo and other things related to your brand identity. You can check out https://www.wealthbridgecs.com/sg/incorporation to get the full extent of knowledge about what are the things that you need to take care of company legalities.
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