Are you among the numerous businesses needing help establishing an internet presence? It is a general question, especially as the communication and collaboration style has increasingly migrated towards online platforms. People increasingly prefer to deal with digital marketing organisations to handle their social media and SEO needs. If you’re looking for a Dubai digital marketing agency or are curious about how these companies operate, keep reading to learn more.
A digital marketing agency is a resource that offers a wide range of marketing services under one roof that a company might not have in-house. According to the best digital marketing books, the primary purpose of digital marketing agencies is to boost their clients’ net sales growth by developing their digital presence. As of the first half of 2022, Dubai issued 45,653 new business licenses, an increase of nearly 25 per cent over the same period last year, indicating strong business growth. According to Clutch, there are over 853 pure-play digital marketing businesses in UAE.
As previously said, a digital marketing agency assists its clients in boosting their online presence and thereby focusing on their sales and revenue needs. The devoted team of digital marketers uses successful SEO methods and tactics to help websites, e-commerce sites, and businesses rank higher in search engine results. These companies can also help with the following:
- Increased product or service awareness
- Increasing website traffic
- Transforming leads into prospective sales
- Creating a robust customer-based community through engaging social media experiences.
A digital marketing agency provides numerous options to its clients, all to grow its clients’ businesses. To help you comprehend, consider the following examples:
- Pay-per-click – Pay-per-click is one of the most effective ways for a company to get its brand noticed and increase product awareness and sales. You can expect to pay anything from AED 2000 to AED 5000 per month for PPC services in Dubai.
- Social Media Content Creation: The digital marketing agency’s material creation team assists in creating both educational and engaging content. They are professionals at creating material that is tailored to a specific audience. A typical content writer in Dubai might charge as much as AED 4256 monthly for content creation.
Numerous digital marketing services available would be happy to relieve your work stress and assist you in focusing on other essential aspects of your business. Before selecting one of the agencies, you should also examine the following factors:
- Revenue Generated – Always look at the overall revenue generated by the organisation for its clients. After all, the primary objective of hiring a firm is to boost net sales and revenue.
- Clientele: There is no harm in employing a firm with fewer or less well-known clients, but what matters most is whether they have satisfied clients. Examine the testimonials and reviews left by their clients. If they have clients who have been with them for several years, the firm is among the best.
- Conversion or ROI: The primary focus is ROI, which determines how many cold leads were converted into potential clients.
- Customer Service: Look for customer service or follow-up staff working with you after completing the project. Sometimes you need to rework or make a minor modification; understanding the method that will be followed is always preferable.
- Dedicated Staff: When looking for the best digital marketing agency, ensure it has a dedicated team for each area. It allows for fresh concepts while not putting all expectations on a single group or individual.
Digital marketing is a necessity of the hour, and most businesses seek professionals or corporations that specialise in offering these services. Keep the criteria mentioned above in mind before finalising any agency.