You might have a shiny new car with incredible features and a flawless paint job. However, this car cannot move without wheels. Similarly, you will be stuck with your inventory if you have excellent products and no way to promote them. Therefore, it would be wise to formulate a comprehensive strategy to ensure your new products and services sell. Marketing increases brand awareness and credibility plus it allows you to collect valuable customer data to fine-tune your strategy. You will also get sales if you get it right! Now that you understand why you should promote your products and services, let’s delve into some proven ways to market and get some leads:
Giveaways and competitions
People love engaging in competitions, especially when they know they will get something out of it. You could spice up your efforts at product promotion by guaranteeing that the winner will get a new product or service for free or at a discounted rate. The best place to host your contest would be on social media, where you also stand a chance to increase organic traffic to your website. Social media content also allows you to interact with your audience and gather valuable intel to propel your business to greater heights.
Contrary to common misconception, product promotion doesn’t have to place a dent in your pockets. Email marketing is a budget-friendly and effective way to spread the word about your new products or services. Research reveals that 76% of clients bought an item after opening an email marketing message from a business. You could choose to make your new product or service the focal point of your next newsletter or run a fully-fledged email campaign.
Create entry pop-ups on your website
Your visitors are most attentive as soon as they click on your website. An excellent way to promote a new service or product is to design an entry pop-up to make visitors aware of new arrivals at your store. You could also take this opportunity to advertise special discounts that will increase the likelihood that your audience will spend more time on your site.
Before smartphones and laptops, consumers were glued to their TV screens, where they would get entertainment and information about their favorite brands. If you are wondering who watches linear TV in this technological era, you would be surprised with the answer. Research reveals that 70% of the population in the United States still watches linear TV daily. You would also be pleased to know that 84% of the people who watch TV are older than 35. Since this group has a higher purchasing power, it would be wise to dedicate some of your efforts to linear TV advertising.
You could increase the urgency around your new products and services by announcing an introductory offer. Examples of excellent offers include buying one get one free, a gift for every new client you refer, and a discounted price for new arrivals. A pro tip when designing introductory offers is to emphasize that it will run for a limited time before it ends. The time crunch will push clients with lower purchasing power to grab the hot deals before they expire.
Social media influencers on Instagram or Tiktok have garnered a massive audience over the years that you could convert to paying customers through influencer marketing. Once you have identified some of the best influencers in your niche, you could approach them and request them to spread the word about your new product through their content. They could also generate a new hashtag and get their followers to use it in their posts.
Some of the most popular Q&A sites include Reddit and Quora, where consumers ask questions and gather insights from other Internet users. The first step would be to identify your niche and determine what questions your target audience is asking. You can then answer their questions as best as you can and offer reliable solutions. The trick to using Q&A sites as a promotional strategy is to build a good reputation where other Internet users can vouch for your credibility. If you do things right, you can experience increased traffic to your website and higher conversion rates.
Unfortunately, product promotion is not a one size fits all affair. No business is the same and there is no magic wand that will get clients buying your products or services fast. At times, you would have to do trial and error till you find a strategy that works best for you. Find the right approach or a combination that fits your budget the best.