Located on the north bank of the Columbia River, Vancouver has a flourishing economy currently growing at a rate of 0.84% annually. It has a growing advanced technology sector, and Vancouver residents have a very high standard of living. As per recent data, Vancouver city has around 14,222 firms.
While traditional advertising can attract customers to stores, attracting customers online is not easy. Due to intense competition, every business in Vancouver has to target offline and online customers. Hence, you need to hire an SEO company Vancouver to cut through the competition and reach your audience.
With so many SEO companies offering services, finding the right SEO company can be intimidating and frustrating. Here are five things you should be on the lookout for when choosing an SEO firm.
- Check Agencies Portfolio
An agency portfolio is a collection of samples to show clients that the firm has the competence and experience to handle their SEO projects. You can start looking at their website to know their clients and the number of successfully managed projects. As per 2020 estimates, the population of Vancouver is around 190,915.
If you don’t find information on their website, you can call their sales team to get the information. In addition, you can ask about their recent SEO projects and check whether their client websites appear on top of SERPs.
- Are the Offerings Realistic?
As per recent data, the total number of households in Vancouver is 72,508. SEO is very complicated, and the search engine algorithms keep on changing. Hence, no SEO company can guarantee results in a given time. Therefore, you need to check whether the SEO company’s offerings are realistic. Any SEO agency that guarantees overnight result is a red flag.
- Look for an Ethical Company
As per recent data, 87.5% of Vancouver households have a broadband internet connection. There are two SEO methods: White Hat SEO and Black Hat SEO. White hat SEO refers to optimization strategies valued and appreciated by search engines.
Black hat SEO refers to techniques that employ shortcuts to gain higher rankings. However, search engines are constantly updating their algorithms to defy optimization malpractices.
Any website that employs black hat SEO tactics is penalized. The penalties for using this tactic could lead to the downgrading of the website in rankings. In a worst-case scenario, the search engine may delist the website. Hence, you should look for an ethical SEO company in Vancouver that follows white hat SEO practices.
- What is Their Experience?
Experience plays an important role in the SEO business. Every agency needs to try and test different strategies to find better results. There are no ready-made SEO strategies that come with success guarantees. The more experience an SEO agency has, the more knowledge it will have about the digital landscape, what works and what doesn’t.
You should hire an SEO agency with years of experience and a long list of happy clients.
- They Provide More Than Report
Several SEO analytical tools can tell you whether the SEO strategy is working or not. The SEO agency should provide you with more than a weekly report. The company should also share their changes in their marketing strategies to get better results.
To sum up, these are five things to look for when searching for a top Vancouver SEO company.