Digital marketing is a very broad subject and it may be difficult to know where to begin and what types of digital marketing will work best for your company. This article will help to give an insight into the variations of digital marketing and it will provided detailed information of what is involved within digital and how you are able to seek professional help, if you are unsure of how to add these features to your business activities
SEO (Search Engine Optimisation) is a relatively new marketing concept, however it has become a very important piece of marketing. It is important because we as consumers use search engines as a way of searching for websites and topics, although we are all frequent users of search engines, it doesn’t mean we use them to its full ability, meaning that we do not tend to look further than the first page of search results, so it is extremely important for a website to rank highly on the first page of search results. If you are unsure of how to improve your SEO, it is ok because as it is such a new thing to consider lots of people are at the same stage as you, that is why there are professionals out there who are willing to help. For example, there is an SEO agency in Manchester which offers a wide range of support regarding the use of SEO.
Email marketing is an easy method of marketing to produce. All is needed is your customer’s email address and then you will have a list of customer’s email addresses. An important thing to consider is, before you use your customer’s email address for marketing purposes, you need to gain their consent first, as customers need to have the option to opt out if they believe that they will be annoyed by receiving marketing related emails. When done correctly, email marketing can be a very effective method of marketing, but it needs to be done considerately in order to not annoy your customers which will give the adverse effect of marketing.
Social media marketing
Social media marketing is an extremely easy form of marketing, as most people use social media for personal use, it is therefore easy to open and work a business social media page. Instagram and Facebook are the most popular social media platforms to use for running business pages. The beauty of Instagram and Facebook is they are owned by the same company, so it is easy to interlink both of your social media accounts, which means you can post the same content at the same time to each account. Furthermore, it is easy to get a followering by using these social media platforms, as you have the opportunity to promote your business account on your personal account. For example, if you have 600 followers on your personal account and you tell each follower about your new business page, this will be an easy way to gain followers on your new page.
Influencer marketing is a new marketing concept which is a thing because of Instagram. We now live in a society where there are lots of famous people and celebrities and we as consumers are often influenced by their purchasing habits and decisions. This is why celebrities and social media influencers are paid to promote a certain product, because they have such a big following and people often aspire to own the same things which celebrities and idols own. Influencer marketing is a successful form of marketing, because so many people are on social media and we spend a portion of our lives scrolling through and being influenced and reminded about the types of products we should buy.
Television marketing has been around for decades, television marketing funds TV shows so therefore, it will be around for as long as television broadcasts are around. Television marketing is a highly effective method of marketing, as national broadcasting draws in millions of viewers from across the country. However, a downside of television marketing is it is highly expensive and it is rare that a small business would be able to afford the costs of national television advertising. However, radio advertising is available and the way in which it is used and how it is run is very similar to how television marketing is run. The obvious difference is television broadcasts picture advertisements, radio advertises sound advertisements. Radio advertisements, especially those of local radio are a lot cheaper opposed to television marketing, so if you own a small business with a smaller marketing budget, then radio marketing may be a better option for you.