Signs are an essential part of a business. Custom signs are mainly used for marketing and advertising purposes. They entice customers and can convey all kinds of information about your business instantly, be it your business name, office location, working hours or anything else.
Consider the following factors if you’re planning to use carved signs for your business. It is also important to get durable, customizable and well-designed signs for best results.
#1 A Reputed Sign Company
Before you sign a deal with a sign company, get multiple quotes. Gather good reviews about each company to understand their quality of work. Do not base your decision on money alone. Glance through the company’s portfolio and talk to them about the different services they offer.
Consider their customer service and how easy it is to get in touch with them. You may also ask for references from friends and business associates. An experienced team is always more reliable and trustworthy.
#2 Aesthetics of the Board
An aesthetically designed custom sign attracts the onlooker easily. Use simple colors that contrast with one another and capture the potential customer’s attention quickly. Incorporate some eye-catching designs.
Talk to your sign company and coordinate with their design team to achieve the best results. The sign company can offer the most suitable recommendations based on your choice of material.
#3 Clean Content
Avoid adding too much information into a single signboard. Keep the content of the sign as concise and straightforward as possible. Readability is a must for any signboard. Choose font styles and designs that suit the size and shape of the board.
The font color must be contrasting to the background for optimal legibility. For instance, if you use a red background, opt for colors like black, white, or yellow rather than pink or orange. Your content must also be simple enough to understand at a glance.
#4 Maintenance Issue
Every type of signage requires some level of care to last long. For instance, carved signs made from wood may require upkeep based on the changing seasons. Similarly, metal signs may require an additional coating to protect them from rust.
Signs provide multiple benefits, and a little effort is undoubtedly required to maintain them and ensure their longevity. So, you must keep this in mind while you choose your sign board.
#5 Consider the Installation Spot
Before you design your sign, think about the exact spot where you want to place it. The physical location of the sign must comply with regulatory restrictions. Also, the location may influence the choice of material, colors, typography, and the board’s size and design.
For instance, if you are installing your signboard amidst the bushes outside a hotel, you do not want to choose green for your signage, as it would have a camouflaging effect and will be hard to notice. You must also ensure that your sign is well-lit during the late hours of the day.
Signs can be a powerful marketing tool when used properly. They can pull more people to your business and act as a source of brand recognition and recall. So, before you choose to make a substantial investment in a custom sign, ensure that all the above factors are duly considered.