An automated webinar, when executed the right way, can be a brilliant marketing and sales strategy that will maximize your return on investment. It allows you to host webinars round the clock and bring in leads and sales passively while you’re sleeping or doing something else.
So how can you drive conversions for your business when recording an automated webinar? Start by following these tips.
Before you start working on automated webinars, you should first get into the “automated” mindset. Keep in mind that you’ll be making something pre-recorded that’s concise and designed for automation. Before you turn on your webcam, you’ll be deciding on:
- How you’ll present. Will your automated webinars only comprise a slideshow with voiceovers? Or will you turn on the camera the entire time?
- What problem to address. The goal of your webinar should primarily be to present a solution to a certain problem. Also, you have to be specific about what particular problem you’ll be addressing.
- What will you sell. Of course, your pre-recorded webinars should help people on their own, even if no one will buy. But you still have to make a sale so make sure to design your webinar around that. What you’re selling should be an extension of the content you’re giving during the webinars.
Now that you have determined what your pre-recorded webinar should look like, it’s time to get into pre-production to ensure it turns out right. The following are three important aspects you should consider:
How much information do you intend to convey? Your audience is only there to get what they need, not because they find something interesting! Divide the information you intend to share into subsections, and devote the appropriate time for each in your webinars.
The main point is to make all information digestible, your attendees won’t like a boring, lengthy lecture. Keep everything snappy, moving from one subject to another to keep the audience’s attention. You can’t “work the room” similar to live webinars, so make sure to compensate.
Find a template you can work with to include visuals that can help keep your event engaging. Most importantly, don’t make your slides into a script! Your attendees will be disappointed, your slides should contain cues and not lines.
Write a sales pitch for your automated webinar that is in tune with your offer. How will you demonstrate the value of your offer, and what words will you use to pitch it to your customers?
Make a connection of your content to your offer. The best ingredients to a good webinar sales offer are: relevance, value, and timing.
Just because you’re opting for webinars automated, doesn’t mean it’s just a video. Make sure your automated webinar system includes the following:
- Registration and Thank You Pages – These pages have two important jobs, other than registration and thanking your attendees. They collect and segment registrant’s information to ensure they attend your automated webinar. Find a good webinar software or platform that include features to build registration and thank you pages.
- Email Sequence – After your audience registered for your event, you have to keep in touch with them to ensure their attendance before your presentation. This have to be automated since you won’t be around real-time when they attend.
- High-Quality Video – Remember that since your event is automated, you need a higher production value. Since it’s not a live event, you have countless opportunities to make your recording perfect. Take all the time you need and edit as much as you can to impress your audience.
After you’ve planned and prepared for your webinar, you have another job which is to market it to encourage many people to attend. Here’s what you should do:
- Create a marketing plan – Make content to encourage people to sign-up. Depending on the budget you have, you can use paid ads like social media marketing or free tactics like blogs in which you mention your upcoming webinar.
- Send follow-up emails – Those online seats won’t get filled up if you don’t reach out to a potential audience. Leverage your list with email campaigns to invite people. Also, don’t forget to include sending follow-up emails to encourage registrants.
- Make alternative offers – You should have multiple versions of your offer. You can create incentives to encourage viewers to buy during the webinar. And for those who didn’t attend, you can include your alternative offers in your follow-up email sequence.
Take note, you don’t have to sell something. After all, automating online events is mainly about extending your reach. Compared to live events, automated webinars let you go beyond constraints of time and location, allowing you to engage with people wherever and whenever. This means you don’t have to sell to them immediately.
You can create an automated webinar that contains lessons that do nothing but acquire leads for you to nurture. You can use that list to get them to attend your live webinar where sales conversion rates are higher. However you intend to use your automated webinar, it guarantees audience growth, making it such a smart tactic.