Most industries that require packaging, especially food and beverage, are constantly looking for ways to improve their shipping process and the ever-growing costs associated with it. Flexible packaging could be the answer to most of your shipping headaches. If your company hasn’t yet made the switch to pouches, bags, and other packaging options, it could be missing out on other benefits as well. Here are just three reasons that may make you rethink your current packaging choices and embrace flexible packaging.
- Custom Creativity
Have you even noticed how enticing snack food packaging is on display at a store or at a trade show? Packaging can play a subconscious role in the products that consumers are drawn to, which is why you want your products to make the best first impression. Brand recognition and eye-catching graphics are essential for your products, and with flexible packaging, you really can have it all. From the size and shape of your packaging to colorful print and imaging, your packages can be customized to meet your specifications and easily changed for promotions or seasonal specials. Flexible packaging also allows you to stand out from your competition.
- Space-Saving Durability
The more space your products take up, the less you can fit in a storage box, shipping container, or store shelf. Flexible packaging is lightweight and compact, eliminating the need for multiple layers of different materials, such as a plastic bag inside of a cardboard box. Not only does flexible packaging save space, but it also can protect your products in transit. For example, jerky packaging is compressed enough to display on end caps, yet the jerky inside isn’t crushed under the weight of the bags when it ships or in storage. Any package that can stand up to the wear and tear of shipping is worth investigating for any company, especially if product damage is currently an issue. Your company can save on inventory write-off thanks to damage en route.
- Environmental Sustainability
Both companies and consumers want to make to make environmental-friendly choices, and flexible packaging can help everyone reduce the carbon footprint in several ways. Pouches, bags, and other shaped packaging can be made from recycled materials or may be recyclable on their own. They require fewer natural resources and less energy to manufacture, and they can minimize waste, especially food waste. They also can extend the shelf life of edible goods, especially fresh or frozen foods; for instance, frozen food packaging can better protect against freezer burn, allowing food to be stored longer without compromising quality. That equals less food waste, which is another eco-friendly advantage.
Making a Change
With these benefits, you can see why flexible packaging is all the rage. Consumers also prefer them because they are easy to open, lightweight, and convenient. Consumer loyalty can result from better packaging, which means your business can see a cost savings in shipping costs and an increase in sales and profits. With the ease of transport, sturdiness, and environmental advantages, flexible packaging is simply the right choice for most companies that manufacture consumer and industrial goods.