Creating labels for your brand is a simple yet powerful way to make your products aware and connect with customers. In the age of visual marketing, well-designed candle labels can be a game-changer. To help you navigate this process, we’ve compiled a list of the top 10 dos and don’ts in custom label design. Whether you’re a seasoned designer or a novice, these guidelines will ensure your labels look great and effectively communicate your brand’s message.

10 Dos in Label Design:

1. Do Keep It Clear and Concise: Your label should communicate the essence of your brand at a glance. Opt for simple, uncluttered designs that convey your message clearly and swiftly.

2. Do Reflect Your Brand Identity: Consistency is key. Ensure your label design aligns with your brand identity, including colors, fonts, and style.

3. Do Prioritize Legibility: Choose fonts and sizes that are easy to read. Your label might look beautiful, but it’s not doing its job if it’s not legible.

4. Do Use High-Quality Images: Blurry or pixelated images can cheapen the look of your label. Invest in high-resolution images that enhance your design.

5. Do Consider Color Psychology: Colors evoke emotions and convey messages. Choose a color scheme that aligns with the mood and message you want to communicate.

6. Do Pay Attention to Material and Finish: The material and finish of your label can greatly impact its overall feel and durability. Consider your product’s usage and choose accordingly.

7. Do a Test with a Sample: Print a trial label before finalizing to ensure your design looks as expected in print form.

8. Do Think About Placement: Where will your label be placed on the product? Ensure it’s a spot that enhances visibility and complements the product’s design.

9. Be Mindful of Size and Shape: The size and shape of your label should balance the need for information, aesthetics, and practicality.

10. Do Think Green: For brands valuing sustainability, opt for eco-friendly materials in your label design.

10 Don’ts in Label Design:

1. Don’t Overcomplicate Your Design: A cluttered label can be overwhelming and off-putting. Keep your design clean and focused.

2. Don’t Ignore Your Target Audience: Design with your consumer in mind. Understand their preferences and interests to create a label that appeals to them.

3. Don’t Change Your Brand Colors: Keep the same colors in all your brand materials to help people recognize your brand more easily.

4. Don’t Underestimate White Space: Effective use of white space can make your label look more professional and easier to read.

5. Don’t Use Too Many Fonts: Stick to a maximum of two to keep your design cohesive and harmonious.

6. Don’t Neglect Readability for Style: While artistic fonts might look attractive, readability should always be a priority.

7. Don’t Forget to Proofread: Spelling or grammatical errors can harm your brand’s credibility. Always double-check your text.

8. Don’t Overlook Legal Requirements: Ensure your labels comply with industry standards and regulations.

9. Don’t Disregard the Competition: Research what others in your industry are doing with their labels. This can inspire you and help you stand out.

10. Don’t Ignore Feedback: Gather opinions from others before finalizing your design. Fresh perspectives can reveal overlooked aspects.

Your logo sticker label is often the first point of contact between your product and the consumer. Adhering to these dos and don’ts ensures that this first impression is lasting and positive. Remember, a label is not just a sticker on a product; it reflects your brand’s story and values. Let your creativity flow, but remember these guidelines to create a label representing your brand. Happy designing!