An online summit is an amazing marketing tool that could elevate your brand to a higher level. A virtual summit is a great way to bring together industry experts. You can conduct different sessions for different topics that provide a lot of value for your attendees. It will boost your reputation and authority in your niche. As a result, you can grow your online community, gain more followers, increase email subscribers, improve website traffic, and amplify your revenues. To help you get started, check out this mini-how to guide.
Step 1: Plan The Details
You must begin with the right foundation so everything will go on smoothly. Failing to plan is planning to fail. Make sure you plan the logistics and content. Start by identifying the following:
- Event dates
- Theme of summit
- Official summit title and hashtags
- Times of the sessions
- Hosting platform
- Guest speakers
- Topics covered
- Fees for different tiers of access
Step 2: Choose the Right Tech
To host a successful virtual summit, you need the right software and tools. You must find the best platform for hosting live events. At the same time, you need the ability to record the sessions for those who have an all-access pass who’d like to replay the videos. An excellent digital solution offers an easy user interface to host an affordable but effective summit. The right platform will have:
- Ability to conduct multiple sessions
- Space to accommodate tons of speakers
- Easy to use templates for sales pages
- An affiliate system for easy marketing
- Capability to drip content to attendees
- Easy payment system
Step 3: Invite the Speakers
Your guest speakers matter a lot. You would want experts and influencers who can provide value. Highlight the benefits of an online summit. It is an opportunity for them to gain exposure. Becoming a speaker in a well-attended summit broadens their audience base and increases authority.
Step 4: Craft a Sales Email Sequence
Make it easy for your prospects to sign up for your summit. You need to create a sales funnel using an automated email sequence that starts with an invitation for awareness to signing up on the registration page. On top of that, ensure that you use a secure website with easy payment links.
Step 5: Record Speakers in Action
Recorded interviews with speakers are part of every online summit. Make sure you have a good venue for recording with minimal noise and great microphones. On top of that, you must prepare questions and give them ahead so the speakers can prepare. For best results, keep the recorded sessions in between the 30 to 45-minute mark. This prevents audience boredom and fatigue.
Step 6: Prep the Landing Pages
You need a virtual space on the world wide web to do live interviews for a short time. Hence, you need to prepare these landing pages. Make sure that they align with your theme. Work on a great design to grab your audience’s attention.
Step 7: Prep an All-Access Page
You can generate revenue by prepping different tiers of access. Most attendees love getting an all-access pass. It gives them free access to all the resources for a certain period, even when the summit is over. Prep this membership site with content and additional resources.
Step 8: Work on Affiliates
When you work on an affiliate program, you provide monetary incentives. This motivates your speakers to promote the event. You can readily give them graphics and other details so they can readily share them with their followers.
Step 9: Promote, Promote, Promote
Promote and market your summit through ads, social posts, email marketing, and even videos. Run paid ads for extra exposure. You can also use other promotional methods like:
- Doing podcast interviews
- Writing guests blogs
- Conducting giveaway
- Sharing in FB communities
Step 10: The Finale
The final step is hosting and broadcasting the virtual summit. Make sure you start live events on time and post pre-recorded interviews at the designated times. Prep to answer questions from attendees and learn from the guests as well. You’ve worked hard setting things up, so go and have fun.