Shopping for the people you care the most about can be tricky, especially if you want to pull off a meaningful surprise. While many people are happy to buy a gift certificate and move on, but that’s not an option for those of us who like to find the perfect present. Take time in the months leading up to any…
Read More
Top 7 Core Elements of Branding
Branding is a complicated and important marketing strategy that makes your business unique from others. To be more precise, it differentiates the products and services you offer. Branding comes with multiple elements to help people recognize you, take interest in you and build loyalty. The end goal is they want to buy you. The core of branding is to develop…
Read More
4 Gifts to Send a Loved One Living Overseas
Do you have a loved one with a birthday coming up? Is it a holiday that you would normally spend together? Or do you just miss them? Living away from a loved one is always challenging, especially for those who believe in the proverb, absence makes the heart grow fonder. Sometimes traveling is off the cards and connecting over Skype…
Read More
How to Create Holistic Experience for Your Employees
Creating and maintaining a holistic work environment is essential to attracting and retaining employees. It means that the companies have to think beyond old ideas of “employee engagement” and implement new strategies to ensure employees have a holistic experience working for the organization. Companies worldwide are now finding ways to partner with their employees and understand their view of a…
Read More
What Are the Best Promotional Items to Boost Your Brand Identity?
Your business needs to have a unique identity to create an impact on the customers, so they remember you and buy from you. Promotional items go a long way in building your brand’s presence in the real world. If you’ve got your digital marketing efforts in check or want to focus on offline marketing, here are some promo products that…
Read More